Buyers flock to Icon's 985 Park Avenue as sales hit 60%.

Contrary to current market wisdom, when 985 Park was first introduced to New York's broker elite, the primary tools given to Fox-Miller Marketing Services were samples of finishes, floor plans, renderings and a sales office designed by Geoffrey Bradfield with a prototype of the living room. Less than six months later, 60% of the condominium units have sold.

"Most sales centers feature completely built-out kitchens and master baths, so that prospective buyers know exactly what to expect," points out Reba Miller, principal of the exclusive marketing firm for the development. "Our sales office on East 72nd Street is a model of the 25-foot living room with the second bathroom, only. But through such carefully orchestrated details as plaster moldings, mirror work, pilasters and custom lighting, both in sconce form and ceiling form, buyers get a real sense of this exceptional residence."

To date, three of the duplex apartments have sold or are in contract, with two remaining. Of the triplexes, the penthouse sold in late spring, leaving only the garden triplex, which was just placed on the market for sale in late November.

The developer of 985 Park is The Icon Group. Miller, Barbara Fox and Joan Finkelstein spearhead the sales and marketing team. Completion of the building is slated for Spring 2007.

The seven duplex and triplex apartments range from 2,469- to 3,100 s/f and start at $5.3 million.