Buyers are getting 'in the zone' as Platinum sales reach half-way mark.

SJP Residential Properties, developers of Platinum, announced the building is over 50% sold in less than three months since opening the sales center, an extraordinary accomplishment for the new luxury condominium located in the heart of Mid-town Manhattan on 46th Street and Eighth Avenue.

Allen Goldman, president of SJP Residential Properties, made the announcement.

Construction of the cutting-edge 43-story condominium tower is now well underway, and will feature 220 exceptionally-designed residences and an ultra-sophisticated suite of amenities.

Buying a home at Platinum is a 24/ 7 experience like no other in Manhattan. Residents will cross Platinum's threshold and enter a huge spectacularly-designed lobby--a floating island of granite surrounded by a moat of moving water and completed with a 26-foot long fireplace on one wall and video art on 15 feet of plasma screens on the opposite wall with ever changing clips that reflect the mood of the day. "From its lobby to its amenities to its residences, Platinum offers the ultimate living experience matched by no other development in the City. It's no surprise the building is selling out at such a record pace," said Goldman. "The vibrant Midtown location resonates in the building's striking design and abundance of first-class amenities, easily making Platinum one of the most desired developments on the market."

Beginning with a staffed, full-floor of lounges and services known as The Zone, Platinum's amenities are rivaled only by the world's finest five-star resorts.

Within The Zone is the Q Lounge, an entertainment lounge inviting residents to relax and enjoy the 50" Plasma screen, bar of a round of pool. The Spa Lounge entices residents with its social sauna, "expedential" showers, massage rooms and wet lounge. Platinum homeowners can relax in the Recovery Zone, an ultra-quiet soundproof space equipped with full body massage chairs. Serene indoor and outdoor Yoga studios can accommodate group or private sessions. For golf enthusiasts, the Golf Simulator Room creates the illusion of playing some of the world's top courses. The complete fitness center features the latest Lifefitness weight training and aerobic equipment all with individual built in LCD TV's. Platinum residents will also enjoy the landscaped outdoor terrace featuring a glowing fireplace for chilly nights and a cooling misting area for warm days, all in the comfort of custom cabana lounge chairs to relax alone or together.

Platinum also provides the ultimate in security, service and access, including 24-hour doormen and separate concierge service, valet service, high-speed elevators, sophisticated card access security system, an indoor garage accommodating over 100 cars with direct lobby access, refrigerated package room, private storage and a separate bike room.

Residences are available in studio, one-, two- and three-bedrooms configurations, as well as two duplex penthouses, all featuring spacious rooms with the highest quality finishes, including European quarter-sawed white oak floors throughout, floor-to-ceiling window walls and high ceilings meant to maximize the dazzling City views.

Residences range from 600 s/f studios to a 3,500 s/f duplex penthouse with pricing from around the $800,000's to $7.5 million.