Buyers Spending More Online Than Ever Before; Harris Interactive e.commercePulse Data Show More and More Shoppers Choosing to Stay Online to Buy.Business Editors ROCHESTER Rochester (rŏch`ĕstər, –ĭstər). 1 City (1990 pop. 70,745), seat of Olmsted co., SE Minn.; inc. 1858. , N.Y.--(BUSINESS WIRE)--Oct. 11, 2000 Online buying continues to increase as the number of people coming onto the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the grows, as noted by the steady increase over the last year (see Table 1). The number of browsers (online information gatherers and offline buyers) has remained constant or declined while the number of online buyers has steadily increased.
Table 1
Online `Browsers' versus `Buyers'
(in millions)
Q3'99 Q4'99 Q1'00 Q2'00
----------- ----------- ----------- -----------
Browser 48.5 48.5 47.3 45.1
------------- ----------- ----------- ----------- -----------
Buyer 19.4 23.3 26.8 30.3
------------- ----------- ----------- ----------- -----------
Today, more and more online shoppers are choosing to stay online to make a purchase rather than browsing See browse. online and going offline to a "bricks & mortar mortar, in building mortar, in building, mixture of lime or cement with sand and water, used as a bedding and adhesive between adjacent pieces of stone, brick, or other material in masonry construction. " store to buy. Consistent with this trend, Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. data also show that the ratio of online to offline spending is also decreasing over time. In 10 of 12 vertical markets tracked by Harris Interactive e.commercePulse(SM), fewer dollars were spent offline (as a result of online shopping) per one dollar spent online (see Table 2).
Table 2
Dollars spent offline for every dollar spent online
Q2'2000 Q1'2000 Q4'2000
---------- --------- ----------
Home/Garden $3.86 $4.29
----------------------------- ---------- --------- ----------
Electronics $2.35 $2.37 $2.89
----------------------------- ---------- --------- ----------
Toys $2.13 $1.50 $1.75
exception
----------------------------- ---------- --------- ----------
Clothing/Apparel $1.92 $2.53 $2.92
----------------------------- ---------- --------- ----------
Computer/Hardware/Peripherals $1.36 $1.09 $1.50
exception
----------------------------- ---------- --------- ----------
Fitness/Sports Equipment $1.01 $1.60 $2.50
----------------------------- ---------- --------- ----------
Computer Software $0.80 $0.91 $0.99
----------------------------- ---------- --------- ----------
Travel Services $0.65 $0.76 $1.01
----------------------------- ---------- --------- ----------
Health/Beauty $0.56 $0.68 $0.93
----------------------------- ---------- --------- ----------
Music/Video $0.46 $0.65 $0.83
----------------------------- ---------- --------- ----------
Books $0.45 $0.60 $0.68
----------------------------- ---------- --------- ----------
Flowers/Gifts/Cards $0.31 $0.43
----------------------------- ---------- --------- ----------
Lori Lo´ri n. 1. (Zool.) Same as Lory. Iventosch-James, director of e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. research at Harris Interactive, comments that "the online shopping experience has become a more positive experience for most online shoppers. `Newbies' to the Internet usually start with online browsing and eventually graduate to buying books or CDs online. They discover that online buying is not difficult or scary scar·y adj. scar·i·er, scar·i·est 1. Causing fright or alarm. 2. Easily scared; very timid. scar and that it is actually more fun and convenient than going to the mall." Iventosch-James added that "although each vertical market may be more or less affected by seasonal trends, (which can affect the offline:online spending ratios), we expect to see a continued increase in online buying." About Harris Interactive e.commercePulse(SM) Harris Interactive e.commercePulse(SM) is a tracking study of the online and offline shopping and purchasing behaviors and attitudes of roughly 100,000 adult online respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. each quarter. Using Harris Harris, Scotland: see Lewis and Harris. Interactive's Web-based technology, the survey for the second quarter of 2000 was conducted online with 97,633 adult online users at three different periods over the course of the quarter. The survey covered 266 e-commerce Web sites in 13 vertical markets. About Harris Interactive Harris Interactive (Nasdaq:HPOL), the global leader in online market research, uses Internet-based and traditional methodologies to provide its clients with information about the views, experiences, behaviors and attitudes of people worldwide. Known for its Harris Poll, Harris Interactive has over 40 years experience in providing its clients with market research and polling services including custom, multi-client and service bureau research, as well as customer relationship management services. Through its US and Global Network offices, Harris Interactive conducts research in more than 80 different countries, in more than 30 different languages. Harris Interactive uses its proprietary technology to survey its database of more than 7 million online panelists. For more information about Harris Interactive, please visit our Web site at www.harrisinteractive.com. EOE EOE See: European Options Exchange M/F/D/V Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This media release includes statements that may constitute forward-looking for·ward-look·ing adj. Concerned with or making provision for the future: forward-looking educators; a forward-looking corporate plan. Adj. 1. information. We caution you that these forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. are subject to risks and uncertainties that could cause actual results to differ materially from those discussed. Additional detailed information concerning a number of factors that could cause actual results to differ is readily available in the "Risk Factors" section of our Prospectus, dated December December: see month. 6, 1999 and filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933. |
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