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BuySafe.com and Cybergold, Inc. Open Private-Label Internet Gift Store.


CAMBRIDGE, Mass.--(BUSINESS WIRE)--May 6, 1999--

BuySafe.com, the leading operator of private-label Internet stores, and Cybergold, Inc., home of the unique Cybergold(R) Earn & Spend(TM) Community, today announced the launch of a Mother's Day gift store on the Cybergold Web site. BuySafe.com will build, operate and maintain the online gift store, which will feature seasonal and holiday gifts--such as its Mother's Day offerings--in addition to the store's established, year-round inventory of fine gifts for all occasions. The Cybergold Gift Store is located at http://cybergold.buysafe.com.

"With more than 1.7 million members, Cybergold provides a unique way for merchants to reach prospective customers," said BuySafe.com President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Aaron Day. "This agreement provides benefits for both BuySafe.com and Cybergold, by offering an exciting new shopping environment for Cybergold users, and by allowing BuySafe.com to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the online traffic and transactions in the Cybergold member community."

As Mother's Day approaches, the Gift Store offers such holiday favorites as flowers, candy and jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
. Cybergold shoppers may take advantage of BuySafe.com's unique Gift Finder service, which helps shoppers select items according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 gender, product category and price. In addition to its holiday offerings, the Gift Store provides its customers with a wide range of more than 400 top-selling gifts from the 3.5 million products to which BuySafe.com has access, from fragrances to autographed au·to·graph  
n.
1. A person's own signature or handwriting.

2. A manuscript in the author's handwriting.

tr.v. au·to·graphed, au·to·graph·ing, au·to·graphs
1.
 baseballs to espresso makers. Customers purchasing from the Gift Store receive free standard shipping within the continental U.S.

About Cybergold, Inc.

Cybergold is a leading provider of online direct marketing and cash-based incentive advertising solutions for online advertisers and marketers. Cybergold's over 1.7 million members earn free cash incentives, buy digital content and enjoy popular Web features such as free chat, search, email and games. Cybergold counts Intel (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:INTC INTC Intel (NASDAQ symbol)
INTC Intercept
INTC Interrupt Controller
) among its corporate investors Noun 1. corporate investor - a company that invests in (acquires control of) other companies
company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage"
. For more information, visit www.cybergold.com.

About BuySafe.com

Founded in 1995, BuySafe.com (www.buysafe.com) is the leading operator of private-label Internet stores. Private-label Internet stores offer host site operators the advantage of instant e-commerce and profit with no investment in retail infrastructure. For BuySafe.com, private-labeling ensures high store traffic without heavy promotional expense Noun 1. promotional expense - the cost of promoting a product
business expense, trade expense - ordinary and necessary expenses incurred in a taxpayer's business or trade
. BuySafe.com has designed and implemented private-label stores for a growing number of popular Internet sites such as GeoCities, latimes.com and the E-greetings Network. Collectively, BuySafe.com's private-label stores can offer a selection of more than two million items, along with 24-hour customer service, free standard shipping within the continental U.S. and return options on all merchandise. Privately held BuySafe.com is headquartered in Cambridge, Mass.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 6, 1999
Words:435
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