BuySafe.com Expands Management Team; Internet Retailer Names Donald Cumming as Vice President and Controller and Kendall Goodrich as VP of Marketing.CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 24, 1998--BuySafe.com, operator of the Internet's finest group of affiliated specialty stores, today announced the appointments of Donald Cumming as the company's Vice President and Controller, and Kendall Goodrich as Vice President of Marketing. Both Cumming and Goodrich report directly to Aaron Day, BuySafe.com's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Donald and Kendall bring a breadth of knowledge and expertise to our growing company," stated Mr. Day. "We are confident that their past experience will help position BuySafe.com as the premier online shopping destination, as e-commerce grows from a niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. to the mainstream." Donald Cumming joins BuySafe.com with 15 years of diverse financial experience. At his previous position as Vice President and CFO See Chief Financial Officer. for First American Railways, Inc., his responsibilities included creating and managing an operating budget, financial reporting, accounting policies, and developing business relationships. Previous employers include Sensormatic Electronics Corporation and Ernst and Young. Cumming, a Certified Public Accountant Certified Public Accountant (CPA) An accountant who has met certain standards, including experience, age, and licensing, and passed exams in a particular state. , holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in Accounting from Virginia Tech. Kendall Goodrich previously served as President and CEO of Goodrich & Associates, a marketing consulting firm targeting high-growth firms. Prior to that, he was the Worldwide Manager of Marketing Programs for Citrix Systems, an Internet networking company. Goodrich also spent 10 years at AT&T Global Information Solutions, in positions ranging from Strategic Planning and Market Research Analyst to U.S. Manager of the Alliance Marketing Group. Goodrich holds a Bachelor of Arts degree from the University of Virginia, and a Master's degree in Management from Northwestern University. About BuySafe.com Founded in 1995, BuySafe.com operates the Internet's finest group of affiliated specialty stores. BuySafe.com stores offer a selection of over half a million items, 24-hour customer service, free shipping within the continental United States United States territory, including the adjacent territorial waters, located within North America between Canada and Mexico. Also called CONUS. , return options on all merchandise, and simplicity - multiple items from different stores can be shipped to different addresses worldwide, all via a single transaction. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. is an Excite-certified safe merchant, and is headquartered in Cambridge, Mass. with an operations center in Fort Lauderdale, Fla. |
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