BuyMedia.com Tracks Explosive Growth in Radio & TV Ad Sales Placed Over Internet; Web-Based Service Routinely Processing $1,000,000 of Sales Per Day.BURLINGAME, Calif.--(BUSINESS WIRE)--Oct. 5, 1999-- BuyMedia.com today reported explosive growth in the amount of radio and television ad sales being placed over its Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the site. This fast-paced growth can be attributed to the ease of use and increased convenience that the Internet delivers to both media buyers and broadcast stations. BuyMedia.com's growth has produced a set of impressive metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. that point to a quick ramp in the expanding market for Web-based media buying:
-- On September 14, BuyMedia.com charted its first $1 million day,
and since then has been processing that amount on a consistent
basis.
-- The broadcast advertising dollars spent via BuyMedia.com have
doubled each month since June 1999.
-- Since the service launched in January 1999, more than 2,000 media
buyers have used the service to send avail requests or place
orders.
-- More than 2,200 radio and TV stations have selected BuyMedia.com
as a third sales channel.
"We believe these metrics validate To prove something to be sound or logical. Also to certify conformance to a standard. Contrast with "verify," which means to prove something to be correct. For example, data entry validity checking determines whether the data make sense (numbers fall within a range, numeric data what we are seeing at BuyMedia.com -- a dramatic nationwide increase in demand for television and radio ad spots," said Mike Jackson For the P. G. Wodehouse character, see . For other people named Mike Jackson, see . General Sir Michael David "Mike" Jackson, GCB, CBE, DSO, DL, (born 21 March 1944) is a British army officer, formerly Chief of the General Staff. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BuyMedia.com. "At a time when advertisers are eager to reach broader audiences, BuyMedia.com offers media buyers unprecedented ease, efficiency and cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. communications with stations. We built our service on 60 years of collective industry expertise and four years of close collaboration Working together on a project. See collaborative software. with our customers -- media buyers and stations alike." "BuyMedia.com is quickly becoming a key media buying tool for the agency," said Katie Kerby, media director at Boise-based Guy Rome and Associates. "The convenience of communicating with 7,000 stations in one easy-to-use interface is invaluable. In the several months that we've been using BuyMedia.com to conduct our media buys, we've been able to slash days off our turnaround times (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. ." "BuyMedia.com is becoming an important sales channel for WRAN WRAN Women's Royal Australian Navy WRAN Wireless Regional Access Network WRAN Wireless Regional Area Network and WXKO," said Regional Agency Sales Representative Kami Payne of Virden Broadcasting Corporation of Taylorville, Ill. "Not only has BuyMedia.com improved the efficiency of our communications with media buyers, but it also gives us added visibility to attract more national advertisers." About BuyMedia.com BuyMedia.com (www.buymedia.com) is the first and only service that lets media buyers purchase premium TV and radio advertising over the Internet. With BuyMedia.com, media buyers communicate with stations across the U.S. via the Internet. Station orders, avail requests, and traffic instructions go directly to the stations, saving time and energy. Using BuyMedia.com, a media buyer can accomplish in minutes what used to take hours, and radio and TV stations can dramatically increase both their exposure and ad revenues. BuyMedia.com is available to media buyers at no cost. Note to Editors: Product and company names may be registered trademarks, servicemarks or trademarks of their respective owners. |
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