BuyMedia.com Hires Clifford P. McKinney III to Head New Station Relations Division.BURLINGAME, Calif.--(BUSINESS WIRE)--Dec. 7, 1999-- Former Katz Katz , Bernard 1911-2003. German-born British physiologist. He shared a 1970 Nobel Prize for the study of nerve impulse transmission. Media Group Vice President Charged With Directing Industry-Wide Adoption of BuyMedia.com as Key Sales Channel BuyMedia.com (www.buymedia.com), the first service that lets media buyers purchase premium TV and radio advertising over the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , today announced the hire of Clifford P. McKinney III to head its new Station Relations Division. With 12 years of sales leadership and experience at Katz Media Group, McKinney will lead BuyMedia.com's newly formed Station Relations Division as vice president of station relations and will direct the industry-wide adoption of BuyMedia.com as a key sales channel for radio and TV stations nationwide. Also joining the Station Relations Division is Cecilia O. Serrano ser·ra·no n. pl. ser·ra·nos A cultivar of the tropical pepper Capsicum annuum having small, blunt, highly pungent red or green fruit used in cooking. as director of station relations. "BuyMedia.com was originally developed as a means for broadcast stations to increase their national and regional advertising dollars," said Mike Jackson For the P. G. Wodehouse character, see . For other people named Mike Jackson, see . General Sir Michael David "Mike" Jackson, GCB, CBE, DSO, DL, (born 21 March 1944) is a British army officer, formerly Chief of the General Staff. , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BuyMedia.com. "BuyMedia.com's ongoing efforts to work effectively and profitably with the radio and TV stations have now been formalized for·mal·ize tr.v. for·mal·ized, for·mal·iz·ing, for·mal·iz·es 1. To give a definite form or shape to. 2. a. To make formal. b. with the development of our Station Relations Division. The experience Clifford brings from Katz Media Group will be invaluable as the industry-wide adoption of BuyMedia.com rapidly increases." BuyMedia.com is the first company to leverage the Internet's ease of use, wide reach and round-the-clock availability for media buyers nationwide. More than 2,000 media buyers and nearly 2,200 radio and television stations are already benefiting from BuyMedia.com's network television and radio buying services, and the site is currently processing more than $5 million a week in broadcast orders. About Clifford P. McKinney III Under McKinney's leadership, the Station Relations Division is charged with cultivating strong customer relationships with the radio and television management and group executives. Prior to joining BuyMedia.com, McKinney worked for Katz Media Group, a leading broadcast sales representative firm. During his 12 years at Katz, McKinney served as vice president and sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → in the Washington, D.C., area. McKinney was responsible for the selection, training and management of regional sales forces in addition to strategic business development and forecasting. McKinney increased office sales by an average of 26% annually and helped establish new office billing records. McKinney worked in the Katz offices in St. Louis, Denver and Philadelphia prior to moving to Washington, D.C. McKinney will be based in BuyMedia.com's Washington, D.C., branch office. About Cecilia O. Serrano As director of station relations, Serrano will work with radio and television stations nationwide to ensure understanding and acceptance of BuyMedia.com. She will also be responsible for building and maintaining strong working relationships with station executives. In addition, Serrano will be in charge of various future developments on the site. Prior to joining BuyMedia.com, Serrano gathered extensive television and cable sales experience at FOX stations KTTV in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and KTVU in Oakland, and AT&T Media Services in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Serrano will be based in BuyMedia.com's Burlingame headquarters. About BuyMedia.com BuyMedia.com (www.buymedia.com) provides TV and radio stations with an efficient and cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. third sales channel. With BuyMedia.com, stations are contacted by media buyers in over 900 cities across the U.S. via the Internet. More than 2,000 media buyers use BuyMedia.com to transmit To send data over a communications line. See transfer. station orders, avail requests and traffic instructions to stations. Using BuyMedia.com, radio and TV stations can dramatically increase both their exposure and ad revenues. Now able to accomplish in minutes what used to take hours, media buyers across the country are quickly adopting BuyMedia.com as a better way to buy broadcast advertising. Note to Editors: Product and company names may be registered trademarks, service marks or trademarks of their respective owners. |
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