BuyMedia.com Acquires Marketron, the Broadcast Industry's Premier Software Solutions Provider.Business Editors/High-Tech Writers BURLINGAME, Calif.--(BUSINESS WIRE)--April 11, 2000 B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Exchange to Offer the Industry's Only End-to-End Advertising Solution on the Web BuyMedia.com (www.buymedia.com), the only service that lets media buyers purchase premium advertising from any television and radio station in the country, today announced it has acquired Marketron, the leading software solutions provider to radio and TV stations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Leveraging BuyMedia.com's ingenuity, efficiencies and proven Internet technology with Marketron's expertise in station operations will enable BuyMedia.com to complete the advertising industry's only end-to-end B2B Internet exchange See IXP and NAP. . "In order for the Internet exchange to operate effectively and efficiently, the needs of both buyer and seller must be met," notes BuyMedia.com's founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Mike Jackson For the P. G. Wodehouse character, see . For other people named Mike Jackson, see . General Sir Michael David "Mike" Jackson, GCB, CBE, DSO, DL, (born 21 March 1944) is a British army officer, formerly Chief of the General Staff. . "By using the Web to streamline the process of researching, negotiating and placing broadcast advertising orders, BuyMedia.com has quickly become a media buying industry standard. Acquiring Marketron -- the most widely adopted industry software provider -- will enable BuyMedia.com to deliver similar gains in efficiency to stations." Advertisers have rapidly adopted BuyMedia.com's Web-based solution because it makes the purchase of advertising more efficient without eliminating the traditional offline negotiation process. More than 2,200 media buyers, representing $10 billion in annual broadcast advertising, are already connecting with television and radio stations through the BuyMedia.com sales channel. BuyMedia.com is currently delivering more than $2 million a day in broadcast orders directly to stations -- a total of more than $100 million to date in 2000. Marketron is an industry leader in broadcast software in the United States. It is currently used by more than 750 stations across the country, including CBS/Infinity, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , Cox and AM/FM AM/FM Amplitude Modulation / Frequency Modulation AM/FM Auto-Mapping/Facilities Management to manage station sales, scheduling and accounting. The acquisition of Marketron demonstrates BuyMedia.com's commitment to streamlining the entire buying, selling and settlement process in the highly fragmented frag·ment n. 1. A small part broken off or detached. 2. An incomplete or isolated portion; a bit: overheard fragments of their conversation; extant fragments of an old manuscript. 3. advertising industry. "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to become a part of BuyMedia.com and its Internet exchange," remarked Jerry Cronin Jeremiah (Jerry) Cronin (15th September 1925 – 19th October 1990) was a senior Irish politician. He was first elected to Dáil Éireann at the 1965 general election as a Fianna Fáil TD for Cork North East. , president of Marketron. "There is a real need in the media industry to create a common language among buyers and sellers. BuyMedia.com has already done that with the buyers and the integration of Marketron's products with BuyMedia.com's Internet infrastructure is the step that closes the loop with the stations." About Marketron Marketron is a 28-year-old software company specializing in developing applications for the broadcasting industry. The leading providers of software solutions to the radio and television community, Marketron's products are used by more than 750 stations throughout the country. Marketron's clients are based predominantly pre·dom·i·nant adj. 1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant. 2. in the 50 largest markets in the United States, and include many stations from major broadcasting groups such as CBS/Infinity, ABC, Cox and AM/FM. About BuyMedia.com BuyMedia.com (www.buymedia.com) provides radio stations, spot television stations and cable television systems with an efficient and cost-effective third sales channel. With BuyMedia.com, media buyers in more than 900 cities contact stations and cable systems across the U.S. via the Internet. More than 2,200 media buyers use BuyMedia.com to transmit orders, avail requests and traffic instructions to any radio station, television station or cable system in the United States. Using BuyMedia.com, stations and cable systems can increase both their exposure and ad revenues. Now able to accomplish in minutes what used to take hours, media buyers across the country are quickly adopting BuyMedia.com as a better way to buy advertising. Note to Editors: Product and company names may be registered trademarks, servicemarks or trademarks of their respective owners. |
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