BuyMedia Revolutionizes Broadcast Advertising by Creating Unprecedented Connectivity and Efficiency.Business Editors/High-Tech Writers BURLINGAME, Calif.--(BUSINESS WIRE)--Sept. 18, 2000 Unmatched Industry Leadership in TV, Radio and Advertising Unites with Proven Technology to Deliver Best-of-Breed Media Buying and Selling Exchange BuyMedia, Inc. (www.buymedia.com), an Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Capital Group (Nasdaq:ICGE) partner company and the leading provider of technology solutions for advertising, today announced four moves that position the company to lead the broadcast advertising industry to unprecedented sales and efficiency. 1. The company announced the acquisition of the TvSCAN and CABLESCAN divisions of TAPSCAN, provider of the sales software used by TV stations and cable systems controlling 90 percent of all national, regional and local advertising. 2. The company announced that Internet Capital Group (ICG ICG indocyanine green. ) facilitated the TvSCAN and CABLESCAN acquisitions. This support comes on the heels of ICG's $45 million acquisition of interest in BuyMedia in January of this year. 3. The company announced the complete integration of the market dominating Marketron, TvSCAN and CABLESCAN software with BuyMedia.com (www.buymedia.com). 4. The company announced the opening of BuyMedia.com to rep firms. These announcements follow on the heels of BuyMedia's acquisition of Marketron, provider of the station sales software used by radio stations controlling 80 percent of all national and regional advertising. (For details, see "BuyMedia.com Acquires Marketron, the Broadcast Industry's Premier Software Solutions Provider," issued April 11, 2000.) "It has always been BuyMedia's goal to be the first to unite the previously disparate functions and players in the advertising industry," said Mike Jackson For the P. G. Wodehouse character, see . For other people named Mike Jackson, see . General Sir Michael David "Mike" Jackson, GCB, CBE, DSO, DL, (born 21 March 1944) is a British army officer, formerly Chief of the General Staff. , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BuyMedia. "This year, we've focused on expanding our team to include the most influential players in the broadcast space and perfecting our technology so that we can deliver a solution that raises the bar for broadcast sales and operations efficiency. In making today's market-leading announcements, BuyMedia has redefined the way media will be researched, bought and sold, ushering in Noun 1. ushering in - the introduction of something new; "it signalled the ushering in of a new era" first appearance, introduction, debut, entry, launching, unveiling - the act of beginning something new; "they looked forward to the debut of their new product line" an innovative new approach to Web-based commerce." When BuyMedia deployed BuyMedia.com in 1998, buyers abandoned tedious, time-consuming faxing and follow-up follow-up, n the process of monitoring the progress of a patient after a period of active treatment. follow-up subsequent. follow-up plan communications and moved to the Web, dramatically reducing the amount of time needed to check availability, research options and make buy decisions. At that time, BuyMedia.com became the most efficient way to communicate avail requests and orders directly from buyer to station. Currently, more than 2,900 media buyers representing $20 billion in annual advertising orders use BuyMedia.com. For decades, radio stations, TV stations and cable systems have relied upon desktop software applications to manage highly complicated and complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and , traffic and billing processes. Though these tools manage the internal processes necessary to complete a media transaction, they do not provide a way for sellers to communicate directly with buyers. As a result, the configuration and communication of availability and subsequent orders continued to be a complex, expensive and time-consuming, clerically oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. job. By integrating BuyMedia.com with the market-dominating media buying and selling software programs, BuyMedia has provided the final link needed to create an electronic and seamless three-way communication channel. All participants, including media buyers, sellers and reps, can send all information via the Internet directly from desktop software. The amount of time needed to check availability, research options and make buy decisions is dramatically reduced. BuyMedia's solution is the most efficient way to communicate all information related to the buying and selling of broadcast media, from avail request to billing statement. (For additional details on today's news, please refer to the following announcements: "BuyMedia Acquires TvSCAN and CABLESCAN divisions of TAPSCAN -- Creator of Leading Sales Software for TV and Cable Industries," issued September 18, 2000 and "BuyMedia Flips Switch on Advertising's Only Marketplace to Streamline Both Buyer and Seller Operations," issued September 18, 2000.) About BuyMedia BuyMedia is the industry-leading provider of technology solutions for advertising. The company offers the only end-to-end end-to-end a pattern of anastomosis in which severed ends are matched and united, in contrast with other patterns such as end-to-side or side-to-side. Usually applied to anastomosis of the intestine. platform that streamlines media buying and selling. BuyMedia leverages the Internet and cutting edge software technology to facilitate the entire sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. -- from a buyer's research and order to a seller's proposal and invoice An itemized statement or written account of goods sent to a purchaser or consignee by a vendor that indicates the quantity and price of each piece of merchandise shipped. A consular invoice is one used in foreign trade. . BuyMedia maintains proven face-to-face negotiation, while eliminating cumbersome cum·ber·some adj. 1. Difficult to handle because of weight or bulk. See Synonyms at heavy. 2. Troublesome or onerous. cum paper-based processes. Based in Burlingame, Calif. and founded in 1995, BuyMedia is backed by Internet Capital Group (Nasdaq: ICGE), Rosewood rosewood, popular name for the ornamental wood of several species of tropical trees, especially for the heartwood of certain leguminous trees of the genus Dalbergia of the family Leguminosae (pulse family). Brazilian rosewood, or jacaranda (D. Venture Group and The Darwin Group. Note to Editors: Product and company names may be registered trademarks, servicemarks or trademarks of their respective owners. |
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