BuyMedia Opens New York Office and Expands California Operations.

Business Editors/High-Tech Writers

BURLINGAME, Calif.--(BUSINESS WIRE)--Jan. 16, 2001

Company Supports Soaring Demand for Its Advertising Solutions;

Hires Media Veteran Beth Horowitz to Lead New York Operations

BuyMedia, Inc. (www.buymedia.com), the industry-leading provider of technology solutions for advertising, today announced the opening of a New York office and the growth of its California operation. These expansions are in direct response to the overwhelming demand for the company's end-to-end media buying and selling services. Media veteran Beth Horowitz will serve as vice president and general manager of the New York office.

Expanding its Burlingame, Calif. headquarters, BuyMedia moved into larger facilities last month. In addition to the New York and California locations, BuyMedia operates offices in Canada, Alabama, Idaho and Utah. BuyMedia's strong global presence will enable the company to meet the needs of current customers as well as focus its efforts on attracting an expanded base of national media rep firms and broadcast groups.

"Beth brings to BuyMedia the expertise needed to successfully manage our newly expanded offices," said Mike Jackson, founder and CEO of BuyMedia. "By leveraging her experience, relationships and in-depth knowledge of the New York media market, Beth will help solidify BuyMedia's presence in that critical region."

As vice president, general manager New York office, Horowitz will be responsible for fortifying BuyMedia's presence with TV station groups and rep firms in the New York area. Horowitz will work closely with Jerry Sacchetti, BuyMedia's vice president of advertiser/agency sales to deliver the integrated suite of products, which include TvSCAN, TvSCAN's REP-PAK software and BuyMedia.com.

Horowitz brings to BuyMedia 20 years of media and sales experience. Previously, she worked for Petry Media Corporation where she most recently served as vice president of software sales, training and development. She also served as vice president of information services. Joining Horowitz in the New York office are Fran Napolitano, director, national media; and Ethel Coffinas, national account manager, both formerly of Petry Media Corporation; as well as Jodi Oliver, national account manager, of TvSCAN.

"BuyMedia's sustained growth and commitment to streamlining the media buying and selling process has positioned it as the industry standard," said Horowitz. "The New York team has more than 45 years of media-related rep and software experience and will be a powerful force driving BuyMedia's exponential growth opportunities."

About BuyMedia

BuyMedia is the leading provider of e-business software for the advertising industry, with more than 220 employees who operate in 10 offices throughout the United States and Canada. The company offers the only end-to-end platform that streamlines media buying and selling. BuyMedia leverages the Internet and cutting edge software technology to facilitate the entire sales process -- from a buyer's research and order to a seller's proposal and invoice. BuyMedia maintains proven face-to-face negotiation, while eliminating cumbersome paper-based processes. Founded in 1995 and based in Burlingame, Calif., BuyMedia is privately held.