BuyMedia Flips Switch On Advertising's Only Marketplace to Streamline Both Buyer and Seller Operations.Business Editors/High-tech Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com BURLINGAME Burlingame, city (1990 pop. 26,801), San Mateo co., W Calif., on San Francisco Bay; founded 1868, inc. 1908. Burlingame is mainly residential, with light manufacturing (plastic and metal products, furniture, and computers). The city is named for U.S. diplomat Anson Burlingame. , Calif.--(BUSINESS WIRE)--Sept. 18, 2000 Leading Media Buying Exchange Integrates Legacy Station Software -- Marketron, TvSCAN and CABLESCAN -- and Moves All Broadcast Players to Web BuyMedia, Inc. (www.buymedia.com), an Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Capital Group (Nasdaq:ICGE) partner company that provides technology solutions for advertising, today announced it has completed the industry's first and only Web-based marketplace streamlining operations for both buyers and sellers, including rep firms, of broadcast advertising. This announcement coincides with the company's acquisition of the TvSCAN and CABLESCAN divisions of TAPSCAN, provider of the nation's leading media sales and proposal software. (For details on today's acquisition, see additional press release entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: , "BuyMedia Acquires TvSCAN and CABLESCAN Divisions of TAPSCAN -- Creator of Leading Sales Software for TV and Cable Industries.") BuyMedia has added three critical components to its premier advertising exchange, BuyMedia.com, and is thus enabling all participants -- including media buyers, sellers and rep firms -- to research, initiate and complete the sale of advertising via the Internet.
-- Ownership and integration of market-dominating legacy radio and TV
sales software, Marketron, TvSCAN and CABLESCAN. Broadcast
stations and cable systems can exchange with buyers and rep firms
all important information, including requests for proposals
("avail requests"), proposals and invoices, 100 percent
electronically. All sales and traffic information from buyers
automatically enters the stations' and systems' sales and
operations software, eliminating redundant manual data entry,
reducing billing cycle time and eradicating time-consuming faxing.
Radio stations representing 80 percent of all national and
regional radio advertising in the United States already use
BuyMedia's Marketron, and TV stations and cable systems
representing 90 percent of all national, regional and local TV and
cable advertising already use BuyMedia's TvSCAN and CABLESCAN.
-- ASP (application service provider) access to station sales and
operations software. BuyMedia now offers stations the opportunity
to operate software on an ASP (application service provider)
basis. ASP access allows stations to reap the increased sales and
efficiency benefits of BuyMedia's services while avoiding costly
hardware investments and time-intensive internal maintenance. In
addition, it ensures quick rollout and high-performance.
-- Inclusion of broadcast rep firms, the third critical party in
media buying and selling. Now rep firms experience the same
benefits as media buyers and sellers -- enlarged market access,
increased efficiency and round-the-clock availability -- enabling
improved negotiation, increased productivity and lower costs.
BuyMedia is the only technology platform available where all
parties -- including rep firms, stations, in-house media buyers
and agencies -- can negotiate directly for premium advertising.
(To understand the breadth of BuyMedia's offering, see attached graphic.) "By capitalizing on the power of the Internet, integrating with the market-dominating software and including national rep firms as part of BuyMedia, we have created the most comprehensive and inclusive media buying and selling solution available today," said Mike Jackson For the P. G. Wodehouse character, see . For other people named Mike Jackson, see . General Sir Michael David "Mike" Jackson, GCB, CBE, DSO, DL, (born 21 March 1944) is a British army officer, formerly Chief of the General Staff. , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BuyMedia. "For the first time in our industry, advertisers, rep firms and stations can research, negotiate, buy and sell advertising on a single platform." "At the end of the day, stations just want to sell more ads," said Jerry Cronin Jeremiah (Jerry) Cronin (15th September 1925 – 19th October 1990) was a senior Irish politician. He was first elected to Dáil Éireann at the 1965 general election as a Fianna Fáil TD for Cork North East. , president of the Marketron division of BuyMedia. "By making operations more efficient and increasing access to markets, BuyMedia's Marketron, TvSCAN and CABLESCAN software and its integration with BuyMedia will help stations increase their ad dollars." About BuyMedia BuyMedia is the industry-leading provider of technology solutions for advertising. The company offers the only end-to-end end-to-end a pattern of anastomosis in which severed ends are matched and united, in contrast with other patterns such as end-to-side or side-to-side. Usually applied to anastomosis of the intestine. platform that streamlines media buying and selling. BuyMedia leverages the Internet and cutting edge software technology to facilitate the entire sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. -- from a buyer's research and order to a seller's proposal and invoice An itemized statement or written account of goods sent to a purchaser or consignee by a vendor that indicates the quantity and price of each piece of merchandise shipped. A consular invoice is one used in foreign trade. . BuyMedia maintains proven face-to-face negotiation, while eliminating cumbersome cum·ber·some adj. 1. Difficult to handle because of weight or bulk. See Synonyms at heavy. 2. Troublesome or onerous. cum paper-based processes. Based in Burlingame, Calif. and founded in 1995, BuyMedia is backed by Internet Capital Group (Nasdaq:ICGE), Rosewood rosewood, popular name for the ornamental wood of several species of tropical trees, especially for the heartwood of certain leguminous trees of the genus Dalbergia of the family Leguminosae (pulse family). Brazilian rosewood, or jacaranda (D. Venture Group and The Darwin Darwin, city (1991 pop. 67,946), capital of the Northern Territory, N Australia, on Port Darwin, an inlet of the Timor Sea. Remotely situated on the sparsely settled north coast, Darwin had no rail connection with any of the major Australian cities until 2003, when Group. Note to Editors: Product and company names may be registered trademarks, servicemarks or trademarks of their respective owners. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.091800/bb3 |
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