BuyMedia Announces Intent to Acquire REP-PAK Media Systems Ltd., Creator of Market-Dominating Sales Software for Canadian Broadcasters.Business Editors/High-Tech Writers BURLINGAME, Calif.--(BUSINESS WIRE)--Dec. 6, 2000 Premier Provider of Technology Solutions for Advertising Expands Leadership to Global Marketplace BuyMedia, Inc. (www.buymedia.com), the company that provides the premier technology solutions for advertising, today announced the intent to acquire REP-PAK Media Systems Ltd., the Canadian leader in broadcast sales software. REP-PAK's products, used by more than 80 percent of private Canadian television Canadian television may refer to:
This announcement follows on the heels of BuyMedia's acquisition of the TvSCAN and CABLESCAN divisions of TAPSCAN, provider of the sales software used by TV stations and cable systems controlling 90 percent of all national, regional and local advertising in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . (For details, see "BuyMedia Acquires the TvSCAN and CABLESCAN divisions of TAPSCAN--Creator Of Leading Sales Software For TV And Cable Industries," issued September 18, 2000.) "The acquisition of REP-PAK will allow BuyMedia to be the first and only company to deliver to the international market the same Web efficiencies we've already given to the broadcast advertising market in the U.S.," said Mike Jackson For the P. G. Wodehouse character, see . For other people named Mike Jackson, see . General Sir Michael David "Mike" Jackson, GCB, CBE, DSO, DL, (born 21 March 1944) is a British army officer, formerly Chief of the General Staff. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BuyMedia. "REP-PAK's strong executive leadership, extensive knowledge of the Canadian television industry and proven technology provides the perfect complement to BuyMedia's current offerings." REP-PAK Media Systems was established in 1986, and has developed a multi-market, multi-station sales software system that automates the media sales process. Capturing more than 80 percent of the Canadian commercial television broadcast market, REP-PAK's client list includes Canwest/Global, CTV CTV Canadian Television (Network Limited) , CHUM, WIC WIC - WAN Interface Card , WTN WTN Watertown (Wisconsin) WTN Working Telephone Number WTN World Television Network WTN Wright Technology Network WTN World Timber Network WTN Womens' Television Network (Canada) , Tele-Quebec, Cogeco and Craig Broadcasting as well as a number of specialty channels. "Canadian broadcast stations are clamoring for the ability to conduct transactions with media buyers electronically," said Michael Hunter May refer to
About REP-PAK Media Systems Ltd. REP-PAK Media Systems Ltd. is the leading provider of sales software for Canadian broadcasters. The company's suite of products automates the entire sales process from proposal to invoice and is used by more than 80 percent of private Canadian television stations. Headquartered in Toronto, REP-PAK was founded in 1986 and is privately held. About BuyMedia BuyMedia is the industry-leading provider of technology solutions for advertising. The company offers the only end-to-end platform that streamlines media buying and selling. BuyMedia leverages the Internet and cutting edge software technology to facilitate the entire sales process--from a buyer's research and order to a seller's proposal and invoice. BuyMedia maintains proven face-to-face negotiation, while eliminating cumbersome paper-based processes. Founded in 1995 and based in Burlingame, Calif., BuyMedia is privately held. |
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