BuyMedia Acquires REP-PAK Media Systems Ltd., Creator of Market-Dominating Sales Software for Canadian Broadcasters.

Business Editors

BURLINGAME, Calif.--(BUSINESS WIRE)--Jan. 31, 2001

Premier Provider of Technology Solutions for Advertising

Expands Leadership to Global Marketplace

BuyMedia, Inc. (www.buymedia.com), the company that provides the premier technology solutions for advertising, today announced the acquisition of REP-PAK Media Systems Ltd., the Canadian leader in broadcast sales software. REP-PAK's products, used by more than 80 percent of private Canadian television stations, automate the entire media sales process from proposal to invoice. The acquisition of REP-PAK extends BuyMedia's proven leadership to the global media marketplace.

This announcement follows on the heels of BuyMedia's acquisition of the TvSCAN and CABLESCAN divisions of TAPSCAN, provider of the sales software used by TV stations and cable systems controlling 90 percent of all national, regional and local TV advertising in the United States. (For details, see "BuyMedia Acquires the TvSCAN and CABLESCAN divisions of TAPSCAN -- Creator Of Leading Sales Software For TV And Cable Industries," issued September 18, 2000.)

"The acquisition of REP-PAK makes BuyMedia the first and only company to deliver to the international market the same Web efficiencies we've already given to U.S.," said Mike Jackson, CEO of BuyMedia. "REP-PAK's strong executive leadership, extensive knowledge of the Canadian television industry and proven technology provide the perfect complement to BuyMedia's current offerings."

REP-PAK Media Systems was established in 1986, and has developed a multi-market, multi-currency, multi-station sales software system that automates the media sales process. Capturing more than 80 percent of the Canadian commercial television broadcast market, REP-PAK's client list includes Canwest/Global, CTV, CHUM, WIC, WTN, Tele-Quebec, Cogeco and Craig Broadcasting as well as a number of specialty channels.

"Canadian broadcast stations are clamoring for the ability to conduct transactions with media buyers electronically," said Michael Hunter, general manager of REP-PAK. "BuyMedia's strategic acquisitions of Marketron, TvSCAN and CABLESCAN have positioned the company to dominate the media buying and selling market in the U.S., and together, REP-PAK and BuyMedia will be able to do the same in Canada."

Under the agreement, REP-PAK will join the TvSCAN division of BuyMedia, Inc., while retaining all of its Canadian offices and personnel. Michael Hunter, REP-PAK's general manager, was appointed vice president of Canadian operations.

About REP-PAK Media Systems Ltd.

REP-PAK Media Systems Ltd. is the leading provider of sales software for Canadian broadcasters. The company's suite of products automates the entire sales process from proposal to invoice and is used by more than 80 percent of private Canadian television stations. Headquartered in Toronto, REP-PAK was founded in 1986 and is wholly owned by BuyMedia, Inc.

About BuyMedia, Inc.

BuyMedia is the leading provider of e-business software for the advertising industry, with more than 220 employees who operate in 10 offices throughout the United States and Canada. The company offers the only end-to-end platform that streamlines media buying and selling. BuyMedia leverages the Internet and cutting edge software technology to facilitate the entire sales process -- from a buyer's research and order to a seller's proposal and invoice. BuyMedia maintains proven face-to-face negotiation, while eliminating cumbersome paper-based processes. Founded in 1995 and based in Burlingame, Calif., BuyMedia is privately held.