BuyItOnline And Super Coups Partner: Offer Local Neighborhood Businesses `Virtual' Storefronts And Online Coupon Redemption.ALLSTON, Mass.--(BUSINESS WIRE)--Dec. 15, 1998-- -- New Online Mall Provides Small Businesses Affordable, Turn-Key Access To The Internet -- BuyItOnline(R), the soon to-be-launched Virtual Shopping Virtual shopping is a form of e-commerce giving the ability for individuals to shop remotely via a computer network connection, normally on the Internet using the World Wide Web. Centre, and Super Coups(R), a wholly-owned subsidiary of ADVO (NYSE NYSE See: New York Stock Exchange :AD), announced a joint sales and marketing strategy to enable local businesses to affordably establish and market an online presence. Through this new partnership, Super Coups' national network of 310 franchise units in nearly 30 states will immediately begin offering the most comprehensive Internet solution available for small, neighborhood businesses. The alliance with BuyItOnline - unique in its ability to accept and redeem both Web banner A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. and print coupons online - expands Super Coups' integrated advertising solution for consumer-focused, neighborhood businesses, cost-effectively combining direct mail, online promotions and cable television advertising. Through BuyItOnline, Super Coups' franchisees can offer a complete and affordable Internet package to local merchants, including storefront creation using Online Merchant(tm), a software tool that allows businesses to quickly and easily set up and maintain a secure Web storefront; hosting services in the BuyItOnline shopping centre; and a variety of value-added services, including redeemable online coupons See e-centives. and banner advertisements to help promote the merchant's new Web storefront. The BuyItOnline site complements Super Coups' existing online coupon delivery program (www.supercoups.com), which offers consumers personalized Internet access See how to access the Internet. to coupons which may be redeemed in-person at local merchants. "The opportunity for very small merchants to extend their sales channels to the `Net has been left untapped by giant Web malls, which often focus on the brand-name `anchor' stores found in any real-world mall," said Michael Clebnik, vice president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. at Stumpworld Systems, Inc., the parent company of BuyItOnline. "Super Coups' franchisees will help ease local neighborhood merchants into the Internet Age. Meanwhile, BIOL's toll free support lines and rigorous selection criteria for new merchants will ensure that consumers experience a trouble-free Internet shopping experience." Super Coups' distinctive marble-blue envelopes, filled with valuable coupons for local neighborhood businesses, are already a familiar sight, with 50 million delivered to U.S. households annually. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Pamela Burton, VP Sales & Marketing at Stumpworld Systems, Inc., "Our experience with Super Coups' direct mail advertising has been overwhelmingly positive. We have consistently seen site traffic increase when a Web address is featured in a Super Coups mailer (1) An e-mail program. See e-mail program. (2) A message sent by an e-mail program. (3) A person or organization sending e-mail. . The better the coupon offer, the higher the click-through rate The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed from surfing to actual shopping." "Super Coups' local franchisees cater to the needs of local neighborhood businesses that may not yet be using the Internet to sell and promote their products. Therefore, it was critical that our e-business partner provide a complete and user-friendly solution for online store creation and management, with a coupon component," said Don McKenzie Don McKenzie may refer to:
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. toll free call-center for both customer and merchant support. Super Coups' partnership with BuyItOnline enhances the site, offering small businesses additional promotional opportunities with coupons that can be immediately redeemed online." "My local neighborhood customers have repeatedly asked me to help them expand their geographic reach through a cost-effective Web marketing strategy," said Super Coups franchisee Ron Benedetti of Direct Home Advertising of Avon, MA. "I know that my clients will soon be buying `virtual square footage' in the BuyItOnline shopping centre." About Stumpworld Systems, Inc. and BuyItOnline: Stumpworld Systems, Inc. is a technology company specializing in re-engineering clients' businesses into the online medium. The company has an impressive client list which includes Media One, Aerosmith, NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company) NYNEX New York Network Exchange , THE WOOLWORTH CORPORATION, Sony Music, THE ROLLING STONES Rolling Stones, English rock music group that rose to prominence in the mid-1960s and continues to exert great influence. Members have included singer Mick Jagger (Michael Phillip Jagger), 1943–; guitarists Brian Jones , Stone & Webster and more. BuyItOnline (www.buyitonline.com), a wholly-owned subsidiary of Stumpworld Systems, Inc., scheduled for launch in 4Q98, will represent the Web's first destination point for shopping to include secure transaction capabilities, guaranteed shipping services and product tracking, mall-wide policies and 24x7 customer service, as well as frequent-buyer value-added shopping services, online coupon redemption and information/entertainment content relevant to the shopping experience. About Super Coups: Super Coups offers a cost-effective, integrated advertising solution specifically designed for consumer-focused, local neighborhood businesses, combining direct mail, online promotions and cable television advertising. The company is committed to delivering bottom-line results for advertisers and cost savings for consumers through an ever-expanding distribution network of franchises and independent direct mailers. Super Coups, a wholly-owned subsidiary of ADVO, the nation's largest full-service targeted direct mail marketing services company. Online Merchant is a trademark of Alpha Software Corporation. BuyItOnline is a registered trademark of Stumpworld Systems, Inc. Super Coups is a registered trademark of ADVO. All other product and company names are the properties of their respective holders. |
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