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BuyBuddy.com and Rogers AT&T Wireless Partner to Offer Wireless Shopping Comparison Service.


Business Editors & High Tech Writers

TORONTO--(BUSINESS WIRE)--Aug. 3, 2000

BuyBuddy Mobile Allows Consumers to Make Informed Purchase

Decisions Anywhere, Anytime

BuyBuddy.com, the Internet's leading independent comparison shopping guide, and Rogers(TM) AT&T(R) Wireless (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:RCM RCM Reliability-Centered Maintenance
RCM Royal College of Music
RCM Royal Conservatory of Music
RCM Royal Canadian Mint
RCM Reliability Centered Maintenance
RCM Revenue Cycle Management
RCM Regional Climate Model
RCM Ring-Closing Metathesis
.B)(NYSE NYSE

See: New York Stock Exchange
:RCN RCN n abbr (= Royal Canadian Navy) → kanadische Marine ), today announced the official launch of the BuyBuddy Mobile(TM), wireless shopping comparison service. Through BuyBuddy Mobile, Rogers AT&T Wireless customers will be able to comparison shop for a wide variety of products, including electronics and computers and expanding into music, movies, games, books, and more, using the new `palm-sized' BlackBerry 957 and BlackBerry 950 Wireless handheld devices.

BuyBuddy Mobile delivers all the essential content, services and tools to enable consumers to match their needs with the right products, receive customer support and find the best prices - anytime, anywhere. While the service will initially be available only on the BlackBerry Wireless handheld devices, BuyBuddy.com plans to expand BuyBuddy Mobile to include its service on all mobile phones, pagers and devices.

BuyBuddy.com's comprehensive service offers consumers the following capabilities:

-- Free, value-added content and services

-- More than 30,000 hardware, software and consumer electronics

products

-- More than 100 specific categories

-- Easy access to prices, consumer reviews, product ratings,

merchant reviews and other powerful shopping information that

provides buyer power

-- Current pricing for comparison

"We are committed to providing our customers with access to the kinds of services that enhance their lives, providing greater conveniences and more productivity," said David Neale, Vice President, Product Development, Rogers AT&T Wireless. "We believe that services like BuyBuddy Mobile enable our wireless customers to make informed decisions about what they are buying, and at what price, on the spot."

"As a result of our content partnership with Rogers AT&T Wireless, consumers will be able make their wireless devices an important part of their daily shopping experience," said Mike Abramsky, Chief Executive Officer for BuyBuddy.com. "Imagine strolling the aisles of your favourite electronics store and being able to get instant access to product reviews and comparison pricing. BuyBuddy Mobile gives the consumer more power than ever before."

About Buybuddy

A Canadian Company, BuyBuddy.com (www.buybuddy.com) is the premier global provider of objective comparison-shopping content and services on the Internet. Focusing on both the Business-to-Consumer (B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. ) and Business-to-Business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
) spaces, the BuyBuddy web site already serves a global community of tens of thousands of registered users and is delivering mobile and Web commerce solutions for Web Portals, vendor and merchant Web sites, and telecommunications carriers.

About Rogers AT&T Wireless

Rogers Wireless Rogers Wireless, formerly known as Rogers AT&T Wireless, is a wholly owned subsidiary of Rogers Communications. Rogers purchased Fido in November 2004, creating Canada's largest wireless carrier, which surpasses Bell Mobility in subscriber volume, and is a Global System for Mobile  Inc. operates under the brand name Rogers AT&T Wireless and is Canada's largest wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 service provider, with over 2.7 million customers and offices in Canadian cities from coast to coast. Rogers AT&T Wireless provides a complete range of wireless solutions including Digital PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , cellular, paging, two-way messaging, and wireless data services. Rogers AT&T Wireless is wholly owned and operated by Rogers Wireless Communications Inc. (TSE:RCM.B)(NYSE:RCN), which, in turn, is 51% owned by Rogers Communications Rogers Communications Inc. (TSX: RCI.A, TSX: RCI.B, NYSE: RCI) is one of Canada's largest communications companies, particularly in the field of wireless communications and cable television, with additional telecommunications and mass media assets. Edward S.  and 33.3% owned equally by AT&T Corp. and British Telecommunications plc.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 3, 2000
Words:520
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