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Buy Curious George CD-ROMs, get Curious George stuff.


SOMERVILLE, Mass.--(BUSINESS WIRE)--Nov. 5, 1996--Coinciding with the launch this month of the Curious George(R) Young Reader Series of children's CD-ROMs, Houghton Mifflin Interactive Corp. (HMI (Human Machine Interface) The user interface in a manufacturing or process control system. It provides a graphics-based visualization of an industrial control and monitoring system. ) launched the HMI Kids Club, where children and parents can earn points toward Curious George merchandise.

"More than a frequent-buyer program, the HMI Kids Club rewards creativity with and use of, HMI products, and ties our product line together in a unique way," said Maya Balsama, HMI Channel Marketing Manager. "Make a freaky freak·y  
adj. freak·i·er, freak·i·est
1. Strange or unusual; freakish.

2. Slang Frightening.



freak
 monster with Awesome Animated Monster Maker This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, print a personalized storybook sto·ry·book  
n.
A book containing a collection of stories, usually for children.

adj.
Occurring in or resembling the style or content of a storybook: storybook characters; a storybook romance.
 with Curious George Comes Home or correspond on our Web site with master magician Peter Grand of Inside Magic and earn points for Curious George dolls, stickers, backpacks and games."

The HMI Kids Club combines activities and purchases so that children can earn points easily and in many ways. Points are earned with purchases, printouts, HMI Network games, birding activities and code-cracking challenges, among other activities. As HMI expands its product line, consumers will be able to earn points through additional activities and product purchases.

HMI products available for the promotion are the Curious George line of CD-ROMs, including Curious George Comes Home, Curious George Early Learning Adventure and Curious George ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Adventure; the HMI Classics line, Mike Mulligan mul·li·gan  
n.
A golf shot not tallied against the score, granted in informal play after a poor shot especially from the tee.



[Probably from the name Mulligan.]

Noun 1.
 & His Steam Shovel and The Polar Express; the CreActive line, Awesome Animated Monster Maker, Top Secret Decoder and Inside Magic; plus American Heritage Children's Dictionary, InventorLabs and Peterson Multimedia Guides: North American Birds <onlyinclude> This list of North American birds is a comprehensive listing of all the bird species known from the North American continent north of Mexico. </onlyinclude> .

Marked by stickers on each HMI software box, HMI Kids Club will also be promoted in retail stores by special signage. A team of HMI merchandisers will visit 300 stores in the major metropolitan markets to educate retailers about the promotion.

The Company

-----------

Houghton Mifflin Interactive Corp. (HMI), Somerville, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Houghton Mifflin Co., publishes award-winning children's and family multimedia products. The company cultivates world-class talent to produce digital adaptations of Houghton Mifflin books and original CD-ROMs and online works. HMI products are available through a network of retailers nationwide, and directly from HMI. For more information call 800/829-7962, or visit the Houghton Mifflin Interactive Network, the company's World Wide Web site, at http://www.hminet.com.

CONTACT: MorseMcFadden Communications

Kerri Karvetski, 206/889-0528

206/889-0917 (fax)

kerrik@morsepr.com

OR

Houghton Mifflin Interactive

Erica Kohnke, 617/351-5028

617/351-1110 (fax)

erica_kohnke@hmco.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 5, 1996
Words:392
Previous Article:Houghton Mifflin Interactive strikes North American distribution deal with Oxford University Press.
Next Article:Houghton Mifflin Interactive introduces the Curious George Superpak.
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