Buxton Rolls out New Corporate Branding.Business Editors FORT WORTH, Texas--(BUSINESS WIRE)--Jan. 12, 2004 With the excitement and promise of a new year, Buxton, the leader in customer research, has launched a fresh corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. campaign that includes a new streamlined logo, reflecting the company's focus for the future and commitment to its clients. The new branding carries over into company collateral materials, including a new advertising campaign, trade show presence with a new state-of-the-art multi-functional booth and a new and improved Web site. "The goal of our branding initiative is to strengthen the brand and take the company to the next level," said Tom Buxton, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We want people to identify the Buxton brand as the company that provides unique, industry-leading customer research products to major retail firms and communities throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Our new branding now reflects who we are and where we are going." Buxton's updated name logo, which preserves elements of the original logo, is a deep forest green bold typeface with a vibrant splash of golden sunset yellow Sunset Yellow is an azo dye used as artificial food colouring with E number E110, and in drugs and cosmetics. It is also known as A.F. Yellow #6, Acid Yellow tra, Sunset Yellow FCF, Certolake Sunset Yellow, C.I. Food Yellow 3, Edicol Supra Yellow FC, C.I. striking through the "x" like the tail of a comet (Astron.) a luminous train extending from the nucleus or body, often to a great distance, and usually in a direction opposite to the sun. See also: Tail . The company's tagline, IDentifying Customers, is strategically positioned under the right half of the Buxton name to emphasize the company's mission -- identifying customers. The design more clearly projects the company's strength and focus, while maintaining its brand recognition as a cutting-edge company known for its state-of-the-art technology and product innovation. Since 1994, with its CustomerID product, Buxton has been identifying customers and site locations for hundreds of retailers, based on extensive psychographics psy·cho·graph·ics n. 1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. 2. (used with a pl. research that accurately analyzes individual lifestyle, behavior and buying patterns. Its CommunityID product is a state-of-the-art research product designed specifically for use in community economic development programs, providing cities with clear, precise and meaningful direction in order to effectively market their communities to retailers and restaurateurs. Among Buxton's 600 clients are Pier 1 Imports Pier 1 Imports Inc. (NYSE: PIR) is a Fort Worth, Texas-based retailer specializing in imported home furnishings and decor, particularly furniture, table-top items, decorative accessories and seasonal decor. , Bass Pro Shop, Fedex, 7-Eleven and more than 50 cities throughout the United States. |
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