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Buxton Inks Strategic Alliance with Florida Hospital; Hospital to Tap into Buxton's Leading-Edge Market Research Technology.


Business Editors/Health/Medical Writers

FORT WORTH, Texas--(BUSINESS WIRE)--April 5, 2004

Buxton, a leading market research company, specializing in customer-centered research and analysis, announces the signing of a two-year strategic alliance with Florida Hospital, the largest health care provider in Central Florida
For the college, see University of Central Florida.


Central Florida is the central region of the United States state of Florida, on the East Coast.
 and the nation's leader in cardiac care.

Buxton will provide the Florida Hospital system with detailed and specific healthcare market models that will better identify their core patients and help in the development of new business opportunities, new healthcare products and site selection for future medical facility locations.

Owned and operated by the Seventh-Day Adventist Church The Seventh-day Adventist Church (abbreviated "Adventist"[2]) is a Protestant Christian denomination which is distinguished mainly by its observance of Saturday, the "seventh day" of the week, as the Sabbath. , Florida Hospital is a 2,048-bed tertiary care center tertiary care center Hospital care A hospital or medical center for Pts often referred from secondary care centers, which provides subspecialty expertise

Tertiary care center  


Surgery
 and is part of the Adventist Health System The Adventist Health System is the organisation responsible for overseeing matters related to Hospitals and other medical facilities, related to the Seventh-day Adventist Church within the United States. , the largest health care system in the country. With a comprehensive network of 13 hospitals and 14 Centra Care Centra Care may ref to:
  • CentraCare Health System, a system of health care providers in Central Minnesota, United States
  • Florida Hospital Centra Care, a system of hospitals in Florida, United States
 walk-in urgent care centers, Florida Hospital treats more than 1 million patients each year, making it the busiest system in the country.

Headquartered in Orlando, Florida Hospital has received numerous awards recognizing the highest quality of care, including US News and World Report, 2000-2003, One of "America's Best Hospitals America's Best Hospitals Media & health An annual 'report card' on the quality of care received in US hospitals published by US News & World Report, that is either proudly quoted by those who are rated or dismissed by those who are not "; Central Florida Family, Top 25 Companies for Working Families -- 2000; National Research Corporation, 2000 Consumer Choice Winner, Quality Leader Award -- 1996-99; Florida Living Magazine, Florida's Best Hospital -- 1999.

In signing the agreement, Sy Saliba, Ph.D., senior vice president of Planning and Marketing for Florida Hospital, stated, "We always strive to be a leader in health and well care, and by working with Buxton, we will have critical decision-making tools that will enable us to allocate our resources in areas that best serve our patients."

Buxton President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Tom Buxton added, "This is a significant and exciting step for Buxton as we expand into the healthcare arena. The alliance with Florida Hospital enables us to apply our customer research expertise with the largest healthcare provider in the industry."

Buxton provides unique, industry-leading market research products, using the most accurate customer identification and mapping technology available. Its headquarters and Research Technology Center are located in Fort Worth, where it maintains in-house, 20 terabytes of customer centered data.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 5, 2004
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