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Butterfly Life Takes Flight with Sale of More Than 30 Franchises in 90 Days.


Business Editors/Health Writers

SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:

Argentina
  • San Ramón de la Nueva Orán, a city
Costa Rica
  • San Ramón, Costa Rica, the municipality of San Ramón
, Calif.--(BUSINESS WIRE)--March 11, 2004

Addition of Experts in Psychiatry and Fashion Make Total Life

Makeovers a Reality for Butterfly Life Members

Butterfly Life, a health and fitness franchise designed to change the way women realize weight loss and healthy living, today announced the total sale of 32 franchises in California and Georgia since its launch in December 2003, its rapid growth confirming high industry demand for designed-for-women fitness and healthy living solutions. The company introduced its first fully operational facility in Brentwood, California This article is about the city in Contra Costa County. For the Los Angeles neighborhood, see Brentwood, Los Angeles, California.
Brentwood is a city in Contra Costa County, California, United States. It is located in the East San Francisco Bay Area.
 in February 2004; the first of several Atlanta-area locations is scheduled to open March 13, with others to follow in the coming weeks.

A unique concept in women's health Women's Health Definition

Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues.
 and weight management, the Butterfly Life fitness franchise brings together a designed-for-women fitness environment with resources that address the nutritional, fitness, psychological, beauty and fashion aspects of healthy living. Members follow a simple, yet comprehensive exercise program promoting healthy living solutions, including an innovative 30-minute circuit; custom fitness equipment; group exercise classes with nationally certified instructors; and access to advisory board experts via Life Vision, which offers members a series of 30-minute fitness classes and 15-minute informational and motivational lectures created by members of the Butterfly Life advisory board. An innovative, custom-designed, multi-media projection display system in each club, LifeVision technology showcases instructors and lecturers in a life-size presentation format, and provides its Lecture Series on VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier.  and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 for members to use outside of the fitness center.

Butterfly Life also announced the addition of internationally renowned psychiatrist Carole Lieberman Carole Lieberman M.D., MPH., of Beverly Hills, California was born and raised in New York City. Dr. Carole received her Medical Degree from Belgium 's Universite de Louvain and received her psychiatric residency training at N.Y.U.-Bellevue, where she was Chief Resident.  M.D. and leading fashion expert Beth Thorpe Thorpe   , James Francis Known as "Jim." 1888-1953.

American athlete. An outstanding collegiate football player, he later played professional football and baseball.
, AICI AICI Association of Image Consultants International
AICI Acç o para o Acesso da Indùstria a Circuitos Integrados (Portugal) 
, CIP (1) (Common Isochronous Packet) The packet format used in time-based (real time) FireWire transmission. See FireWire, IEC 61883 and mLAN.

(2) (Common Industrial P
, to its advisory board, validating the company's ongoing commitment to providing a unique, integrated program designed to inspire women to adopt healthier choices throughout their lifestyles.

"Our non-traditional approach to fitness goes beyond the workout floor and touches the daily lives of our members," said Bruce Fabel, President of Butterfly Life. "We believe our members should have the resources they need to foster healthier habits across all aspects of their lives. Providing our members access to the world-class expertise of Dr. Carole Lieberman and Beth Thorpe, as well as the talents of our existing advisory board members, offers an experience which until now has never been available in a women's-only fitness environment."

Dr. Lieberman and Thorpe join a prestigious group of experts on the Butterfly Life advisory board, including Lisa Bellini, a well known registered dietician dietician Nutritionist A health professional with specialized training in diet and nutrition  and sports and cardiovascular nutritionist nu·tri·tion·ist
n.
One who is trained or is an expert in the field of nutrition.


nutritionist Dietitian, see there
; Beth Shaw, president and founder of YogaFit Training Systems Worldwide; and Cecily Guest, a respected fitness instructor fitness instructor fit nFitnesstrainer(in) m(f)  and expert.

As Butterfly Life's Psychology Advisor, Dr. Lieberman will provide members with advice on today's most common mental health issues such as depression, eating behavior, anxiety, and relationships. Thorpe, named a Certified Image Professional by the Association of Image Consultants International, will provide insight on a variety of fashion and style topics such as color and wardrobe analysis and advice on projecting confidence through body language. Dr. Lieberman and Thorpe will be accessible to Butterfly Life's members through its revolutionary LifeVision platform.

"Mental health issues such as anxiety and relationships are increasingly becoming 'taboo' topics, especially among women," said Carole Lieberman M.D., Butterfly Life Psychology Advisor. "That's why Butterfly Life's well rounded approach to fitness and mental health is not only unique but important to living an overall happy and healthy lifestyle."

"Women struggle with fashion decisions everyday and for some it has become a serious challenge causing low self-esteem," said Beth Thorpe, Butterfly Life Fashion Advisor. "The Butterfly Life advisory board is not only a one-of-a-kind resource but just as importantly, it will motivate a community of women to share and learn from their experiences while setting realistic and attainable goals for themselves in a non-threatening environment."

About Butterfly Life

Butterfly Life is the first and only fitness franchise for women that offers an integrated approach to addressing women's fitness and health. By combining nutrition and exercise with psychology, beauty and fashion, Butterfly Life provides a unique platform to offer simple and effective programs for healthy living solutions and weight management. For corporate, franchise or location information, visit http://www.butterflylife.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 11, 2004
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