Butterfly Life Launches New Approach to Women's Health and Fitness.Business Editors/Health Writers SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:
Sale of 5 franchises in first 2 weeks proves demand for designed-for-women fitness environment Butterfly butterfly, any of a large group of insects found throughout most of the world; with the moths, they comprise the order Lepidoptera. There are about 12 families of butterflies. Most adult moths and butterflies feed on nectar sucked from flowers. Life, a new health and fitness franchise designed to change the way women realize weight loss and healthy living, launched today with the announcement of the sale of 5 franchises in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern and Atlanta, Georgia. Backed by industry executives with more than 100 years collective experience in fitness and brand expansion, Butterfly Life offers a unique, integrated platform designed to inspire women to adopt healthier choices throughout their lifestyle. A first-of-its-kind concept in women's health Women's Health Definition Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues. and weight management, the Butterfly Life fitness franchise brings together a designed-for-women fitness environment with resources that address the nutritional, fitness and psychological aspects of healthy living. Members follow a simple, yet comprehensive exercise program promoting healthy living solutions, including an innovative 30-minute circuit, custom fitness equipment, and group exercise classes with nationally certified See certification. instructors. "With the introduction of Butterfly Life, we bring women an easy and comprehensive path to healthier living," said Bruce Fabel, President, Butterfly Life. "The Butterfly Life concept goes beyond the traditional components of weight loss - nutrition and exercise - and combines these with psychology, beauty, and fashion to offer a 360-degree approach to healthier lifestyles for women, a model unavailable before now." Through its unique LifeVision platform, Butterfly Life offers members a series of 30-minute fitness classes and 15-minute informational and motivational lectures created by members of the Butterfly Life Advisory Board. An innovative, custom-designed, multi-media projection display system in each club, LifeVision technology showcases instructors and lecturers in a life-size presentation format, and provides its Lecture Series on VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. for members to use outside of the fitness center. Tapping the expertise of specialists across the country to create the Butterfly Life Advisory Board, Butterfly Life welcomes Beth Shaw, president and founder of YogaFit Training Systems Worldwide; Dr,. Jenn Berman, renowned psychotherapist psy·cho·ther·a·pist n. An individual, such as a psychiatrist, psychologist, psychiatric nurse, or psychiatric social worker, who practices psychotherapy. , sports physiologist physiologist /phys·i·ol·o·gist/ (fiz?e-ol´ah-jist) a specialist in physiology. physiologist a specialist in physiology. , and author; Cecily Guest, a respected fitness instructor fitness instructor fit n → Fitnesstrainer(in) m(f) and expert; and Lisa Bellini, a well known registered dietician dietician Nutritionist A health professional with specialized training in diet and nutrition and sports and cardiovascular nutritionist nu·tri·tion·ist n. One who is trained or is an expert in the field of nutrition. nutritionist Dietitian, see there ; additional experts in beauty and fashion are expected to be named in the coming weeks. Unlike other women's-only fitness centers, Butterfly Life offers state-of-the-art, variable resistance equipment designed and manufactured specifically for women. The selectorized resistance equipment keeps pace with members' progress, allowing members to avoid plateau plateau, elevated, level or nearly level portion of the earth's surface, larger in summit area than a mountain and bounded on at least one side by steep slopes, occurring on land or in oceans. in their fitness routine and achieve ongoing, measurable results. Management Team Led by industry visionaries, the executive management team has deep expertise in the development and global expansion of women-focused fitness facilities and brands, with experience unmatched any comparable team in the industry. Key management includes: -- Mark Golob, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , also serves as Founder and CEO of Linda Evans
Linda Evans (born Linda Evanstad on November 18, 1942 in Hartford, Connecticut) is a Golden Globe-winning American actress known primarily for her roles on soap operas Fitness Centers. Previously, Mr. Golob was President of Women's Workout Workout Informal repayment or loan forgiveness arrangement between a borrower and creditors. workout 1. The process of a debtor's meeting a loan commitment by satisfying altered repayment terms. World and served as vice president of marketing for 24 Hour Fitness. -- Bruce Fabel, President, brings to Butterfly Life a proven record of successful and profitable business expansions and global brand development from companies such as Nike, Calvin Klein, and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Studio Stores. -- Thomas Gergley, board member, is president of Linda Evans Fitness Centers and previously served as president of the New York Health and Racquet Club. An exercise physiologist by training, Mr. Gergley helped to guide 24 Hour Fitness to phenomenal growth in the 1990s. -- Mark Mastrov, partner and director, is the founder and CEO of 24 Hour Fitness Worldwide and widely regarded as one of the most experienced and powerful figures in the fitness industry. -- Denny Marsico, Executive Director of Fitness Services, brings years of expertise to Butterfly Life in developing fully integrated exercise, diet and health programs for women, serving recently as Fitness Director for 24 Hour fitness and Linda Evans Fitness Centers. Ms. Marsico will bring a hands-on approach to making certain franchises have access to cutting-edge exercise programs - many exclusive to Butterfly Life. -- Sharon Simon, Franchise Sales Executive, began her marketing career during the early days of 24 Hour Fitness and leveraged her operations and marketing expertise to establish her own successful fitness franchises. For Butterfly Life, Ms. Simon will liaise with franchise operators to provide corporate support and tools to ensure their success. -- Susan Zager, Director of Marketing, brings to Butterfly Life significant experience developing cohesive cohesive, n the capability to cohere or stick together to form a mass. and compelling marketing programs that have contributed widely to company growth while at Women's Workout World and Linda Evans Fitness Centers. For Butterfly Life, Ms. Zager will be responsible for concept and direction of marketing plans, ongoing promotions and campaigns. Franchise Offer Butterfly Life's franchise model provides a unique opportunity for small business ownership at a low cost to entry - franchise costs are as low as $29,500 and include all 30-minute circuit strength equipment and Group X Fitness Accessories. Franchise owners have direct access to the fitness industry's leading marketing, sales and operations experts, and the Butterfly Life team provides assistance with franchise financing, locating retail space, lease negotiations, and construction and build-out of each franchise facility. Prior to opening a franchise, owners receive a five-day University training, 3-day onsite training, and continuous support 24 hours a day, 365 days a year. Franchises are typically up and running 4-6 weeks after purchase. "With health, fitness and weight loss representing a $40 billion industry, Butterfly Life offers potential business owners an opportunity to achieve financial independence and personal confidence at a very affordable cost," said Mark Golob, CEO, Butterfly Life. "There's a proven market demand for the Butterfly Life club model, and with our innovative healthy living solutions, proprietary technology, and world-class team, our offering provides a significant advantage over other models in the marketplace." About Butterfly Life Butterfly Life is the first and only fitness franchise for women that offers an integrated approach to addressing women's fitness and health. By combining nutrition and exercise with psychology, beauty and fashion, Butterfly Life provides a unique platform to offer simple and effective programs for healthy living solutions and weight management. For corporate, franchise or location information, visit http://www.butterflylife.com. |
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