But wait...there's more!; tighten your abs, make millions, and learn how the $100 billion infomercial industry sold us everything but the kitchen sink.

9780061260551

But wait...there's more!; tighten your abs, make millions, and learn how the $100 billion infomercial industry sold us everything but the kitchen sink.

Stern, Remy.

HarperCollins

2009

255 pages

$24.95

Hardcover

HF6146

New York City-based journalist Stern is a former editor at Radar and the current editor and publisher of the website Cityfile.com; he has written for numerous publications including New York magazine and the New York Post. In his first book, he offers general readers a quick-paced look at the infomercial and home shopping phenomenon and how it has risen to become one of the most profitable businesses in the U.S. The text incorporates insider information through interviews conducted by Stern with inventors, marketers, entrepreneurs, and production personnel from the industry.

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