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But seriously ...


Sure, it's worth a few yucks, but do they really land business this way?

G&M Plumbing, a five-year-old Manhattan Beach Manhattan Beach, city (1990 pop. 32,063), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1912. It is a residential and beach community with an oil refinery and nearby factories that produce transportation and electrical equipment, computers, and pottery.  advertising and commercial production company founded by Glenn Miller Noun 1. Glenn Miller - United States bandleader of a popular big band (1909-1944)
Alton Glenn Miller, Miller
 and Mickey Taylor, takes not taking itself too seriously to new heights.

If it had popped up in the spring, the agency's remarkably unspiffy Web site might be taken for an April Fool's joke (humour, event) April Fool's Joke - (AFJ) Elaborate April Fool's hoaxes are a long-established tradition on Usenet and Internet; see kremvax for an example. In fact, April Fool's Day is the *only* seasonal holiday marked by customary observances on the hacker networks. . In addition to flying under the banner of the finns' less-than-descriptive name, the site proclaims a mock strategy of merging with other companies whose names begin with "G&M," regardless of the industry. On their "hit list," such actual companies as G&M Transmission and G&M Hair Studio.

Can this studied misdirection MISDIRECTION, practice. An error made by a judge in charging the jury in a special case.
     2. Such misdirection is either in relation to matters of law or matters of fact.
     3.-1.
 really serve to attract business? The finn says yes, that it fits with its ethos e·thos  
n.
The disposition, character, or fundamental values peculiar to a specific person, people, culture, or movement: "They cultivated a subversive alternative ethos" Anthony Burgess.
.

"We don't take ourselves too seriously," said Greg Hill, G&M Plumbing's so-called agency foreman. As for the non-descriptive company name, Hill said, "It's been great. It's memorable and it provokes discussion.
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Title Annotation:The LABJ's L.A. Stories
Author:Drake, Daniela
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 17, 2003
Words:164
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