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Busta Rhymes Makes His Move to J Records; Genesis Marks Rhymes Debut Out November 27th -- First Single "Break Ya Neck" Exploding At Radio.


Entertainment Editors

NEW YORK--(ENTERTAINMENT WIRE)--Nov. 6, 2001

Multi platinum superstar hip-hop artist Busta Rhymes Trevor Smith (born on May 20 1972), better known as Busta Rhymes, is an American hip hop musician and actor. Chuck D of Public Enemy gave him the name Busta Rhymes (from former NFL wide receiver George "Buster" Rhymes) after watching him perform.  has a brand new home and a brand new CD. Genesis (11/27) marks not only Rhyme's 5th solo record but also more importantly his eagerly awaited debut on the label of 2001, Clive Davis's red hot J Records.

Featuring production from an all-star crew of chart topping hit makers, among them the Neptunes, Pete Rock Pete Rock (born Peter Phillips, June 21, 1970[1][2] in Bronx, New York) is an American hip hop DJ, producer and rapper, of Jamaican descent. He rose to prominence in the early 90s as one half of the critically acclaimed group Pete Rock & CL Smooth. , Diamond D, Dr Dre and Battlecat and collaborations with Kelis, Kokane, Mary J Blige, Jaheim, Rah Digga, Flipmode Squad and P. Diddy, Genesis is Busta Rhyme's most creative and most urgent collection to date.

Proof of which is the blazing lead off single "Break Ya Neck". Produced by Grammy winner Dr Dre, "Break Ya Neck" is already making serious noise on the streets, at video (it was immediately added to both BET and MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 playlists) and at radio and is poised to become another jewel in Rhyme's already glittering crown. "Everything I've heard on Busta so far has left me with a crook in neck. I can't wait for the album!" Says Steve Gousby, PD WBOT/WILD in Boston.

It is just that sort of commercial and street clout along with Rhyme's mass appeal and innovative style that prompted Clive Davis, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of J Records to sign this career artist. "Busta's debut album for us fulfills all our expectations. It's pure and simply electrifying e·lec·tri·fy  
tr.v. e·lec·tri·fied, e·lec·tri·fy·ing, e·lec·tri·fies
1. To produce electric charge on or in (a conductor).

2.
a.
 and it's Busta at his all time best. That's good enough for me," says Davis.

The most idiosyncratic id·i·o·syn·cra·sy  
n. pl. id·i·o·syn·cra·sies
1. A structural or behavioral characteristic peculiar to an individual or group.

2. A physiological or temperamental peculiarity.

3.
 performer in hip hop, Busta Rhymes has been blazing his own sonic path since 1990 when he founded the acclaimed hip hop act Leaders of The New School. Rhymes quickly emerged as one of rap's most in demand guest artist and he launched his wildly successful solo career in 1995 with The Coming. Now with Genesis Busta Rhymes shows that his days of over the top free-styling weren't wasted memories. "Genesis is a Busta Rhymes classic", says Violet Brown, Director of Urban Marketing at Wherehouse Music. "He has really taken his talent to the next level. You can always count on Busta to bring the heat.

Genesis will be in stores on November 27th. Busta is available for interviews.

For more information on Busta Rhymes, please contact: Biff (Binary Interchange File Format) A spreadsheet file format that holds data and charts, introduced with Excel Version 2.2 in 1989.

1. BIFF - /bif/ (Or "B1FF", from Usenet) The most famous pseudo, and the prototypical newbie.
 Warren J Records 646.840.5673 Biff.Warren@bmge.com
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 6, 2001
Words:394
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