Businessinfo: Retaining Customers and Minimising Churn: Strategies for Mobile Markets.

LONDON -- Businessinfo (http://www.businessinfo.ws/archive/BIAABBHV.htm) has announced the addition of Retaining Customers and Minimising Churn: strategies for mobile markets to its on-line store. Churn has long been an issue for mobile operators. However, in rapidly growing markets its effects have been overwhelmed by the strong growth in customer numbers. Now that growth has fallen to single digits as markets saturate, the effect of churn will become more pronounced. In highly competitive markets with, in many cases, 3G new entrants attempting to claw market share for their services, failure to control churn will cause mobile operators to begin losing customers. Control of churn relative to the rest of the market will become a key differentiator between the successful operators and the 'also rans'.

This new report, offered by businessinfo.ws, models the effects of relative churn, showing clearly how persistently beating the market average for churn is an effective vehicle for continued growth in saturating markets. It looks at the strategies for controlling churn employed by mobile operators in Western and Central Europe and identifies the most effective strategies for different types of operator. It focuses on some real-world examples where operators have benefited strongly from effective churn control.

For more information visit http://www.businessinfo.ws/archive/BIAABBHV.htm.