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Businesses and Consumers Experience Sony Convergence Up Close and Personal At PC Expo.

NEW YORK--(BUSINESS WIRE)--June 21, 1999--

Attendees here at PC Expo '99 will have the opportunity to interact first-hand with Sony's next generation of integrated audio, video, computer and communications products.

Sony's PC Expo exhibit puts convergence in context, where consumers and business managers can experience innovative new products in true-to-life settings. Among them: an airplane for the "sky-warrior," a kick-up-your-feet home area for family multimedia enjoyment, and corporate and SOHO (small office/home office) environments for business productivity.

"What makes this PC Expo so special is that visitors to our booth will see, touch, enjoy and experience the benefits of convergence for themselves," explained Dick Komiyama, president of Sony Electronics' Information Technologies Marketing Division. "Different areas of the exhibit have been designed as convergence vignettes to illustrate how products fit in to work, play and travel, providing an experience in context that brings both the fun and functionality of these new technologies to life."

Each lifestyle and workstyle setting highlights cutting-edge convergence products. In the travel vignette, when visitors take their airline seats, they'll experience the compact convenience of Sony's sleek new VAIO(R) SuperSlim notebooks, as well as the VAIO CIX PictureBook(TM) micronotebook with an "on-board" digital camera.

Then, after coming back down to earth, PC Expo attendees can settle into the digital leisure room equipped with innovations like the VAIO F290 notebook -- the retail industry's first notebook with a whopping 15-inch XGA screen and full digital editing capabilities. Visitors will also experience Sony's newest additions to the VAIO 505 family, the Z series, complete with a dedicated Memory Stick(TM) media slot and i.LINK(R) (IEEE-1394) digital interface for enhanced connectivity.

Ease-of-use, and simple convergence options dominate Sony's digital imaging product area from the new mega-pixel, floppy-based Digital Mavica(R) cameras, to new mini DV Digital Handycam(R) camcorders and backward-forward compatible Digital 8 camcorders.

Also on display is the Memory Stick family of products, demonstrating the fast and easy transfer of digital still images from camera to camcorder to printer to digital photo frame to PC. These products include the Cyber-shot(TM) mega-pixel digital camera, the Cyber Frame(TM), Memory Stick digital photo printer and VAIO Slimtop(TM) LCD computer.

The fun and functionality of Sony's VAIO World really converges when budding digital directors begin to make their own movies on new VAIO Digital Studio(TM) PCs, which come complete with all the hardware, software and connectivity needed for non-linear digital video editing.

Meanwhile, for business managers prowling for productivity devices, simulated SOHO and corporate offices feature Sony's never-before demonstrated CPD-L181 18.1-inch Active Matrix TFT liquid crystal display (LCD) and the trend-setting line of FD Trinitron(R) virtually-flat monitors.

Other highlighted products include an array of storage devices such Sony's first DVD+RW drive and the versatile new USB and i.LINK CD-Rewritable drives; bright and light LCD projectors; and advanced presentation displays.

Sony Electronics Background: Headquartered in Park Ridge, N.J., Sony Electronics has more than 25,000 employees in manufacturing, engineering, customer service, sales and marketing at more than 100 locations in the U.S. and Mexico. Sony Electronics' annual sales exceed $10.5 billion. You can locate Sony Electronics online at www.sony.com.

Note to Editors:: For additional information about Sony products featured at PC Expo, please visit the Sony website and browse the Pre-PC Expo release entitled, "Sony Has Designs on Convergence at PC Expo" at http://www.sel.sony.com/SEL/corpcomm/news/ita.
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 21, 1999
Words:578
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