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BusinessWeek Partners with Infoble to Launch Audio Edition.


'TiVoE1/2 for your ears' Effort to be Sponsored by Software Maker Oracle

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- BusinessWeek announces the availability of the BusinessWeek Audio Edition. All stories from each weekly edition of BusinessWeek magazine as well as select online content from BusinessWeek.com will be available to subscribers in MP3 format to be delivered by Podcast and/or on demand download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. .

The partnership pairs BusinessWeek's world-class business news and analysis, and the Infoble news production platform to provide BusinessWeek's customers with a compelling new service.

For the first four weeks of the Audio Edition, all BusinessWeek readers can download all available MP3s for free thanks to sponsorship by Oracle Corp., the San Francisco-based database management systems and software company. The sponsorship was arranged by Oracle's media agency, Publicis Groupe's Starcom.

BusinessWeek subscribers can now identify marquis columnists, topics of interest and create a 'personalized' edition of the magazine that orders the content according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the each subscriber's unique tastes. The audio edition offers all of the following benefits:

* A personal URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 for podcast access to a personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 edition of BusinessWeek

* The ability to create on-demand audio capsules through an online table of contents section

* A searchable archive of articles in both text and audio to quickly find topics of interest and create collections of audio articles for review

"Today's podcasts are much more like broadcasts, where every listener hears the exact same content. Our personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  engine enables our listeners to optimize optimize - optimisation  their consumption of the content; we know the preferences of each subscriber and can tailor a personal edition of BusinessWeek for each individual," said Kumar Ramachandran, President of Infoble. "Our users are telling us that the experience is much more akin to TiVo than other podcasts. Welcome to Podcast 2.0."

"BusinessWeek has been at the forefront of creating very popular podcasts. The BusinessWeek Audio Edition allows us to provide even more audio content - directly from the magazine and BusinessWeek.com - and to provide consumers more control over the content they receive," said Ken Eng, Director of Business Development, BusinessWeek.com.

BusinessWeek Audio Edition is priced at $29.97 annually (51 weekly issues) and is available to existing print subscribers for $9.97 annually. A four week free trial subscription is also available at www.businessweek.com/go/audio.

About BusinessWeek

BusinessWeek is a leading global business media organization, providing unparalleled insight and analysis to a worldwide audience of business leaders. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Russian Russian

associated in some way with Russia.


Russian blue
a breed of cats with short, dense, silver-tipped blue-colored coat and vivid green eyes.
, and Bahasa Indonesian. Launched in 1994, BusinessWeek Online is the preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 provider of daily, essential business news, information, and services to business decision-makers. Reaching 80% of the nation's households, BusinessWeek Weekend delivers important business, consumer and financial news to television viewers every week.

About Infoble, Inc.

Infoble, Inc. (www.infoble.com) delivers personalized audio and video content. For audio, human news readers convert print copy to audio, and each article is tagged according to a published taxonomy taxonomy: see classification.
taxonomy

In biology, the classification of organisms into a hierarchy of groupings, from the general to the particular, that reflect evolutionary and usually morphological relationships: kingdom, phylum, class, order,
. Video content is similarly tagged and stored in a specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 Content Management System. The heart of the Infoble platform is the engine that matches and combines the individual audio/video files with the profile of each individual subscriber. Infoble allows magazine subscribers to enjoy the world's best content in a optimized fashion, through personal mobile devices.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 24, 2006
Words:567
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