BusinessWeek Online Gets New Look: Cleaner, sharper design will make site faster and more content-rich.Business Editors NEW YORK--(BUSINESS WIRE)--July 19, 2000 BusinessWeek Online www.businessweek.com has taken on a fresh new look with a redesign of its Web site. Now, clearly organized into seven distinct channels - Business Week Magazine, Daily Briefing, Investing, Global Business, Small Business, B-Schools, and Careers - the revamped site reflects a desire to make BusinessWeek Online a global hub for business news and analysis. "Why change a proven winner? Because at Business Week, we believe that the highest levels of quality can be achieved only through a process of constant improvement--what the Japanese call 'kaizen,'" notes Stephen B. Shepard, Editor-in-Chief of BusinessWeek in the July 24th issue of the magazine. "We think our new site reaches that goal." The primary goals of the redesign were to make the site more visually appealing and efficient. Noticeable improvements include cleaner lines, less clutter, and bolder graphics - including a handsome new logo. In addition to the cosmetic changes on BWOL BWOL Business Week Online , other features include new navigational capabilities across each channel on the site; and consistent placement of other navigation and display elements, such as the search boxes, and left-hand navigation to sub-channel areas such as forums, newsletters, and video views. The other major goal of the redesign was to bring to the surface a wealth of material previously found deep within the site. Readers now see many more links on the main page, and on every channel-level display page, all organized more consistently and more effectively than before. "As with any design, though, this is a starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the : Certainly, this design is both strong enough and flexible enough to accommodate significant enhancements as we go along. When you marry a much-improved design and new site features to the substance and style that have won Business Week Online three National Magazine Award nominations and one victory, the combination should be really powerful," says Bob Arnold, Editor of BusinessWeek Online. About BusinessWeek Online BusinessWeek Online, a recipient of the 2000 National Magazine Award for General Excellence in New Media brings global coverage to the Internet. At businessweek.com, users get the first look at the current issue, as well as exclusive online content including business and financial news, investment advice, a small business resource center and tech insights. BWOL also features a host of interactive resources Interactive Resources is a Richmond, California, United States-based architectural firm headed by president and city councilmember Tom Butt. The company has performed large projects and studies mainly for the government, both local and statewide. to help professionals climb the corporate ladder or increase their stake in the stock market. BusinessWeek Online, which received over 14 million page impressions in June with nearly 485,000 registered users is the preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae provider of decision-making global business news, information and services. Internet Keyword: "Business Week" About The McGraw-Hill Companies The McGraw-Hill Companies (NYSE NYSE See: New York Stock Exchange : MHP MHP Multimedia Home Platform (consumer electronics) MHP Milliyetci Hareket Partisi (Turkish: National People's Party) MHP Mobile Home Park (district) MHP Maximum Human Performance ) is a global publishing, financial, information and media services company with 16,500 employees located in 400 offices in more than 32 countries. It includes such renowned brands as Standard & Poor's, BusinessWeek, and McGraw-Hill Education. Founded in 1888, the company provides information via various media platforms: through books, magazines and newsletters; on-line over the Internet and electronic networks; via television, satellite and FM sideband sideband, any frequency component of a modulated carrier wave other than the frequency of the carrier wave itself, i.e., any frequency added to the carrier as a result of modulation; sidebands carry the actual information while the carrier contributes none at all. broadcast; and through software, videotape videotape Magnetic tape used to record visual images and sound, or the recording itself. There are two types of videotape recorders, the transverse (or quad) and the helical. , facsimile and CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). products. Recognizing the digital economy early on, The McGraw-Hill Companies now creates more than 90 percent of its information on digital platforms and its business units are represented on more than 75 Web sites. Sales in 1999 were $4.0 billion. The company is organized into three core businesses: financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , educational and professional publishing, and information and media services. To access BusinessWeek Online log on to www.businessweek.com |
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