BusinessOnLine Reveals the Secret to SAVING YOUR BRAND from the Clutter and Confusion of Your Corporate Website!

SAN DIEGO -- BusinessOnLine:

Special Event at ad:tech Chicago Will Outline How to Effectively Use Micro-Sites Featuring a Real-World Case Study from Leading High-End Audio/Video Maker Denon Marantz

BusinessOnLine (http:/enterprise.businessol.com), the leader in Website services, will host a special seminar titled, "Why Your Website is Killing Your Brand (and How to Fix it!)," on Monday, July 24 in Chicago, Illinois, during the annual 2006 ad:tech conference. Through Brand Specific Micro-Sites, a panel of global marketing leaders will demonstrate how to:

--Maximize Brand Exposure on Google

--Improve Customers' Online Brand Experience

--Optimize Marketing Campaigns for Conversion

"The traditional corporate Website is often ineffective in targeting customers and generating sales because it must also address several distinct stakeholders including investors, partners, media and employees," said Aaron Kahlow, managing partner of San Diego-based BusinessOnLine and newly appointed Interactive Chair for the Business Marketers Association's Board of Directors. "Forward-thinking marketers are utilizing Micro-Sites to better align their offline-marketing initiatives with their online brand presence, thus creating effective brand synergies while streamlining the navigation process to increase sales."

This exclusive ad:tech seminar will focus on how to use Micro-Sites - cost effective, brand/product specific sites - to efficiently launch new marketing campaigns and products, better serve customers, and increase customer conversion. In addition, a real-world case study will be presented by Mike Angilleta, vice-president of marketing for Denon Marantz (D&M Holdings), a world leader in audio/stereo equipment. He will describe how Micro-Sites have unified their brand experience while increasing ROI for all of the company's marketing efforts.

Founded in 1997, BusinessOnLine is the leader in Website services that helps businesses achieve greater market presence and an improved customer experience while converting online visitors to customers. Over the last decade, BOL has built a team of experts in the three fundamental aspects of a successful Internet presence: search engine optimization, Website usability and design/development. This unique combination of consulting and implementation has delivered results to more than 600 Websites, including world-class brands such as Chevron, Tyco, Pitney Bowes, ReplayTV, NEC and HSBC.

For more information on BusinessOnLine or this special ad:tech seminar, please visit http://enterprise.businessol.com/conferences/adtech/chicago06 or call 866-333-1BOL.

ad:tech Chicago 2006

What:   BusinessOnLine Seminar

Topic:  Why Your Website is Killing Your Brand (and How to Fix it!)

When:   Monday, July 24, 2006
        12:45 p.m. - 1:45 p.m.

Where:  Sheraton Chicago Hotel & Towers
        301 E North Water St.
        Sheraton Ballroom II