BusinessOnLine Launches Performance Micro-Sites(TM) -- New Service Boosts Conversions and Improves Brand Alignment Between Offline and Online Marketing.

SAN DIEGO -- Micro-Sites Provide Marketers With a Tailored Online Channel to Increase Sales for Specific Brands, Product Lines or Marketing Campaigns

BusinessOnLine, the leader in website services for business, today announced the launch of Performance Micro-Sites(TM), a low-risk, cost-effective alternative to rebuilding either a corporate website or a shallow set of landing pages. This new service enables marketers to create an online destination -- separate from an organization's main website -- that is tailored to serve the specific needs of targeted online visitors. Performance Micro-Sites use relevant and focused content, simple navigation of single product or brand information, and brand messaging consistent with all offline and online marketing activities. With minimal implementation resources needed, a Micro-Site can be designed and activated within weeks of inception and is optimized for major search engines (SEO), employs design usability best practices, and is equipped with conversion analytics to effectively measure and monitor success.

"BusinessOnLine's Performance Micro-Site was a perfect fit for the recent launch of Marantz's innovative new DavEd distributed audio product. The new Micro-Site is an indispensable sales and educational tool that supports our aggressive print, advertising, online and promotional campaigns," said Mike Angiletta, Vice President of Strategic Marketing for D&M Holdings, owner of premium audio/visual entertainment brands including Marantz, Denon and Boston Acoustics. "With quick implementation, minimal financial risk, and quantifiable results, Micro-Sites will play an increasingly critical role in our marketing efforts across all of our brands."

BusinessOnLine's Performance Micro-Site serves as an extension of a corporate website and equips marketers with a tailored Internet presence to optimize:

--Search Engine Exposure - Using industry leading SEO content, structural hierarchy, and linking techniques, the Micro-Site will obtain significant exposure on major search engine results, thereby directing more targeted customers to a business.

--Site Conversions - The Micro-Site adheres strictly to website usability best practices, ensuring an optimal customer experience. As customers quickly and successfully find the information they're looking for, site conversions and online revenue increase dramatically.

--Brand Equity - Micro-Sites ensure that offline marketing and advertising campaigns are properly aligned with the online experience - reducing confusion and supporting a consistent and effective brand promise across all mediums.

Unlike corporate websites that serve as vast informational resources for multiple stakeholders -- employees, customers, investors, press -- a Micro-Site is developed for a targeted customer base (large or small) that is driven to engage with one brand, product or marketing campaign. In addition, the company offers "pay-for-performance" pricing for pre-qualified customers.

BusinessOnLine will be hosting an exclusive presentation on the effectiveness of Performance Micro-Sites titled "Why Your Website is Killing Your Brand (and How to Fix it!)" during ad:tech Chicago on July 24, 2006 from 12:45 - 1:45 pm (http://enterprise.businessol.com/ conferences/adtech/chicago06/default.html) (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.).

"Performance Micro-Sites will help businesses improve their overall marketing ROI because it serves a specific segment of visitors that are actively engaging with a product, brand or marketing campaign," said Aaron Kahlow, Managing Partner of BusinessOnLine. "Visitors driven to a site from a marketing activity are interested in hearing a company's sales message and Performance Micro-Sites is the most cost-effective tool for businesses to capitalize on that interest and increase conversions."

For more information about Micro-Sites, please visit http://enterprise.businessol.com/micro-site or call 866-333-1BOL.

About BusinessOnLine

Founded in 1997, BusinessOnLine is the leader in Website services that helps businesses achieve greater market presence and an improved customer experience while converting online visitors to customers. Over the last decade, BOL has built a team of experts in the three fundamental aspects of a successful Internet presence: search engine optimization, Website usability and design/development. This unique combination of consulting and implementation has delivered results to more than 600 Websites, including world-class brands such as Chevron, Tyco, Pitney Bowes, ReplayTV, NEC and HSBC. For more information visit: http://enterprise.businessol.com