BusinessObjects 4.0 Selected by Texas Instruments; Users to Employ BusinessObjects as Front-End Standard For Enterprise Decision Support.

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 18, 1996--Business Objects (NASDAQ: BOBJY), the world's leading provider of integrated query, reporting, and online analytical processing (OLAP) tools, today announced that Texas Instruments' Semiconductor Group has selected BusinessObjects 4.0 as a front end decision support tool for sales and marketing, and finance and planning applications.

Users will employ BusinessObjects to gather and report on data stored in data warehouses, empowering them to make more informed, strategic decisions and improving the decision process time.

Using BusinessObjects, employees in Texas Instruments' Semiconductor Group will retrieve data from the data warehouse and then perform in-depth analysis, such as "drill down" and "slice and dice," on the data, as well as user defined reporting. With this information available on their desktops, employees will be able to make business decisions, saving cycle time and money that would have been spent under the current technology.

"Our goal is to have a wider base of end users who are able to access business data directly without going through IT," said Al Clegg, Director of Data Warehousing, Semiconductor Group, Texas Instruments. "By making this data available to end users, we can significantly improve our decision making cycle."

Commenting on the selection of BusinessObjects 4.0, Clegg said, "We have a wide variety of end users; everyone from report readers to those who are doing heavy duty analysis and creating new queries and reports. We believe BusinessObjects 4.0 will be easy to learn and use without sacrificing any of the product features and overall functionality."

"BusinessObjects 4.0 was the choice from an IT standpoint as well," Clegg continued. "The organization liked many of the product's features, including: -0-

-- dynamic multidimensional cube that enables automatic generation
   of queries without IT intervention
-- the three-tier scheduling, processing, and distribution of
   reports, and
-- the graphical environment to enable IS to perform user and
   security management from the Supervisor."

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In addition, the group is using BusinessObjects to streamline its move from a mainframe to a client/server environment. "We were specifically looking for a front end decision support tool that we could install as a standard throughout the organization," maintained Clegg.

Texas Instruments Semiconductor Group has multiple platforms and databases. End users access the data warehouse using BusinessObjects on Windows 95, Windows NT, and Windows 3.1.

About Business Objects

Business Objects (NASDAQ:BOBJY) is the world's leading supplier of integrated query, reporting, and OLAP tools. The company's flagship product, BusinessObjects, provides mainstream business users with access to information stored in corporate databases, data warehouses, and packaged applications.

The company pioneered the market for business-intelligent decision support tools in 1990 by introducing the first product to use a "semantic layer" to map complex database schemas to a business representation understandable by non-technical end users.

Business Objects led the overall decision support tools market in 1995 with software license revenues of $48.7M. Business Objects generated over $60M in revenue in 1995, concluding its fifth consecutive year of more than 100% revenue growth. BusinessObjects is in use at over 3,200 organizations in over 60 countries, and has sold more than 350,000 licenses around the world.

Business Objects partners with more than 350 leading third-party vendors including Arbor Software, Carleton, Hewlett-Packard, Informatica, Informix, IBM, Microsoft, Oracle, PeopleSoft, Prism, Pyramid, Red Brick, SAP, Silicon Graphics, Sun, Sybase, Tandem, and Texas Instruments.

Strategic resellers include Bull, Digital, Fujitsu, NCR, Price Waterhouse, Sequent, SHL, Siemens Nixdorf, Toshiba, and Unisys.

More information on Business Objects can be found on the World Wide Web at http://www.businessobjects.com. -0-

Note to Editors: BusinessObjects is a trademark of Business Objects SA. Other company and product names may be trademarks of the respective companies with which they are associated.

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