BusinessEdge Starts CIT on Road Toward World-Class ePresence.Business/Technology Editors EDISON, N.J.--(BUSINESS WIRE)--Jan. 31, 2001 BusinessEdge Solutions Inc., a next generation consultancy offering a full range of e-Business disciplines to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry, is assisting CIT n. 1. A citizen; an inhabitant of a city; a pert townsman; - used contemptuously. Which past endurance sting the tender cit. - Emerson. (NYSE NYSE See: New York Stock Exchange :CIT; TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :CIT.U) in focusing and revamping its online brand image. With more than $50 billion in managed assets and $2.5 billion in revenues, CIT is a leader in providing financing and leasing capital for companies in more than 30 industries. CIT, which transacts more than $15 billion over the Internet annually, recently charged BusinessEdge Solutions with the task of analyzing its Web presence and making recommendations to enhance it. The BusinessEdge Solutions User Experience Group assembled a team, with members averaging 14 years experience in financial services and eBusiness, to work on the project. The team interviewed key CIT executives and analyzed more than 20 websites in the CIT portfolio with the use of The BusinessEdge Solutions Q2 Performance Tool(SM), a web site evaluation methodology that provides qualitative and quantitative rankings in 40 areas of branding, user experience, and usability. "CIT is a large, diversified finance company with a robust ePresence that needs to be supportive of the CIT brand," said Larry Adler Lawrence "Larry" Cecil Adler, (10 February 1914 – 7 August 2001), was an American musician, widely acknowledged as one of the world's most skilled harmonica players. He was mostly known for his collaborations with musicians such as Sting, George Gershwin, Kate Bush and , Executive Vice President and Chief Marketing Officer, CIT. "We engaged BusinessEdge to work with us to ensure that our online efforts maintain a superior level of customer centricity Customer centricity refers to the orientation of a company to the needs and behaviours of its customers, rather than internal drivers (such as the quest for short term profit). and ease of use." With the results of their research and evaluation, the team developed an eStudy, which detailed both the strengths and weaknesses of CIT's Web presence including eBrand strength and awareness, ePresence and how effectively CIT was communicating and projecting its brand online. To display its findings, BusinessEdge Solutions used its eStudy Electronic Data Interface, with browser-based functionality to allow the 500 pages of findings to be easily viewed, sorted and reviewed by category. "BusinessEdge Solutions provided us with an eStudy that was comprehensive, easy to navigate and highly informative," said Adler. "Based on their findings, we have clear goals moving forward." Upon review of the eStudy recommendation, CIT put in place an internal steering committee steer·ing committee n. A committee that sets agendas and schedules of business, as for a legislative body or other assemblage. steering committee Noun to make definitive decisions on Web presence and facilitate rapid implementation. The company will be taking on an aggressive plan to further develop its Internet brand identity and will continue to engage BusinessEdge Solutions to implement the developed roadmap and improve its online presence. "World-class businesses like CIT understand that success in business today means having a compelling, consistent and user friendly Web presence," said Eliot Phillips, partner, BusinessEdge Solutions. "Our unique approach to user experience provides a window into the collective consumer impression of an online brand, and that knowledge will provide CIT with the ability to build its leadership position online." About BusinessEdge BusinessEdge Solutions Inc. (www.businessedge.com) is a next generation consultancy specializing in eBusiness strategy, user experience design, technology planning, custom application development and eBusiness integration. BusinessEdge Solutions focuses on eBusiness enablement for the Communications, Energy, Financial Services and Insurance Industries. Founded in 1999, BusinessEdge Solutions is headquartered in Edison, New Jersey Edison Township (usually known as Edison) is a township in Middlesex County, New Jersey, United States. As of the United States 2000 Census, the township had a total population of 97,687, making it at the time the fifth largest municipality in New Jersey. As of the U.S. with velOSSity Solution Centers in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Dallas, Houston, Denver, and Washington, D.C. About CIT: CIT is a leading, global source of financing and leasing capital for companies in more than 30 industries. Managing more than $50 billion in assets across a diversified portfolio, CIT is the trusted financial engine empowering many of today's industry leaders and emerging businesses, offering vendor, equipment, commercial, factoring, consumer and structured financing capabilities. Founded in 1908, CIT operates extensively in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada with strategic locations in Europe, Latin and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. and the Pacific Rim. For more information on CIT, visit the website at www.cit.com. |
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