Business is Personal! Richard Rosen, AlloyRed CEO, Gives Advice and Perspective for MBA Grads.Business Editors PORTLAND, Ore.--(BUSINESS WIRE)--June 19, 2003 We've seen the creation of the global workforce, which began with the exportation of labor and manufacturing jobs and has now developed into the current trend...the exportation of high technology, knowledge based work. In today's challenging global business environment, don't kid yourself. Business is PERSONAL. At a recent speech to MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration grads, AlloyRed CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Richard Rosen calls for passion, integrity, vision and a new personal approach to business. Rosen believes that the new business model is all about personal risk and responsibility. "You're faced with a choice. You can either go along with the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. and muddle through mud·dle v. mud·dled, mud·dling, mud·dles v.tr. 1. To make turbid or muddy. 2. To mix confusedly; jumble. 3. To confuse or befuddle (the mind), as with alcohol. because, gee folks, that's just the way it is, or...you can create your own road. You can be entrepreneurial en·tre·pre·neur n. A person who organizes, operates, and assumes the risk for a business venture. [French, from Old French, from entreprendre, to undertake; see enterprise. . You can create something on your own or bring that entrepreneurial spirit to an existing corporate structure that embraces change. Don't settle for less." -- Find your passion -- Be the new generation of leadership -- Challenge yourself Richard Rosen presented Business Is Personal on Friday, June 13, 2003, to the University of Oregon's MBA graduating class of 2003. You can find his entire speech on the AlloyRed web site www.AlloyRed.com. Vision & Viewpoints: Rosen encourages us from his own experience of a "guy who is changing the model for marketing and advertising" to find our passion and change direction. Technology should be the backbone, rather than the touch point for dialogue with customers. We all want honesty Honesty See also Righteousness, Virtuousness. Alethia ancient Greek personification of truth. [Gk. Myth.: Zimmerman, 18] Better Business Bureau nationwide system of organizations investigating dishonest business practices. [Am. , integrity and clarity. Rosen's advice to the 2003 MBA graduates - "Take up the challenge! Create the new world. Lead us into the future!" All this, coming from "a guy in Portland, Oregon" who is betting his future on "interacting" with his customers. You can find his entire speech and learn more about Rosen's thought-provoking viewpoints on the AlloyRed web site at www.AlloyRed.com. About Richard Rosen Richard Rosen is driving the new face of marketing and advertising, and changing the way business takes place. "Building Brand through Demand," Rosen has fused fuse 1 also fuze n. 1. A cord of readily combustible material that is lighted at one end to carry a flame along its length to detonate an explosive at the other end. 2. business school analytics with creative advertising messaging to draw in customers no matter where they are in the sales cycle. The result - building brand and demand 3 to 10 times faster than other methods. About AlloyRed AlloyRed is the award-winning creative solutions agency that drives brand interaction and increases sales for clients by merging strategic marketing and advertising with targeted response communications. AlloyRed's proprietary model is a proven approach that has generated prized work for a diverse range of clients, including GE Capital, MetLife, Dell, Rand McNally Rand McNally & Company is the preeminent American publisher of maps, atlases, and globes for travel, reference, commercial, and educational uses. It also provides online consumer street maps and directions, as well as commercial transportation routing software and mileage data. , Primavera pri·ma·ve·ra 1 or pri·ma ve·ra n. 1. A tree (Cybistax donnellsmithii) of Mexico and Guatemala, having opposite, palmately compound leaves, yellow flowers, and close-grained, light-colored wood. 2. Systems, Lucent and many other companies representing varying stages of a business, from start-ups to high-growth and mature Fortune 1000 enterprises. For more information, visit www.AlloyRed.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion