Business intelligence product helps banks target consumers.Acxiom Acxiom is a customer and data information management company, offering a range of products and services including information technology outsourcing. It has been described as "one of the biggest companies you've never heard of. Corp., Little Rock, Ark., is offering a new business intelligence solution, called Ranking Invitation to Apply Approvals (RITAA). The product helps financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. providers, particularly credit card issuers, find and target consumers who are most likely to respond to invitation-to-apply offers and meet the issuer's credit approval standards. The product is a model built on the company's InfoBase A database created in Folio. See Folio. data. The product determines the relative likelihood that a consumer who has responded to an invitation to apply for credit will subsequently achieve approval. RITAA is not based on credit data and does not determine credit worthiness wor·thy adj. wor·thi·er, wor·thi·est 1. Having worth, merit, or value; useful or valuable. 2. Honorable; admirable: a worthy fellow. 3. , but instead employs marketing data to improve targeting for increased approval likelihood. The company's post-campaign testing shows approval-to-response rates can be increased by 25 to 50 percent, www.acxiom.com |
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