Business Wise Announces Market Intelligence Enhancements for Metro Atlanta; Expanded Business Listings and Added Search Customization Capabilities Included.Business Editors ATLANTA--(BUSINESS WIRE)--July 29, 2003 Business Wise Inc., metro Atlanta's sole source for locally researched business market intelligence data since 1980 announced the latest updates to its lead generation database tool. These changes boost customization of targeted query To interrogate a collection of data such as records in a database. The term may also be used to search a single file or collection of files such as HTML files on the Web. However, in addition to obtaining lists of records that match the search criteria, queries to a database allow for capabilities to the new database release reaching 107,321 Atlanta Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. area firms. Q3 Database Updates & Changes The new Q3 Release adds 2,578 firms to the Business Wise database of local market intelligence. Added to that, over 20% of the existing business records show at least one change either in key personnel, employee size, or other demographic information. Free Software Enhancements More than changes to the data itself, the software has been upgraded without additional charge to subscribers. Now users may click on the new stock ticker Stock ticker A letter designation assigned to securities and mutual funds that trade on US financial exchanges. symbol field that links them to InvestorGuide.com offering valuable information on the publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. they seek. Other enhancements improve the product's search and query capabilities. The refined "business function/title selection" option allows users to get faster and more direct access to business specific contact titles for key decision makers within their target market. Likewise, the "query criteria criteria (krītēr´ē  ),n. " function has also been enhanced allowing additional customized search capabilities to zero-in on specific target demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . Free Training Individual users and managers may elect to enroll TO ENROLL. To register; to enter on the rolls of chancery, or other court's; to make a record. in free Business Wise training sessions. Students learn new techniques and tips to improve direct marketing results, warm up cold calling, and accelerate new business development. "We are pleased to offer our clients new features and enhanced data to help sales hunters and marketing mavens," says Debra Kline, President. "The Atlanta and Charlotte markets share a unique opportunity as the only areas fortunate to offer sales and marketing professionals access to locally researched business market intelligence. We feel fortunate to create the best available sales and new business development tools." About Business Wise Since 1980, Atlanta-based Business Wise has been researching and providing the most complete database of business information to help companies develop new business. The company's prospecting tools enable clients to profile and target the market by business type, number of employees, sales revenue, start year, web & e-mail addresses See Internet address. e-mail address - electronic mail address , fax, phone, location type, etc. To learn more about Business Wise, please visit www.businesswise.com, or contact Debra Kline at 770.956.1955. |
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