Business Wire to Be Represented in the Nordic Region and Baltic States by The Observer Group, Scandinavia's Leading News Distribution, Media Monitoring and Evaluation Service.STOCKHOLM, Sweden -- Business Wire today announced that it has entered into a sales representation arrangement with The Observer Group, the Nordic region's leading media distribution and communication management service. The agreement covers Scandinavia and the Baltic States Baltic states, the countries of Estonia, Latvia, and Lithuania, bordering on the eastern coast of the Baltic Sea. Formed in 1918, they remained independent republics until their involuntary incorporation in 1940 into the USSR. They regained their independence in Sept. . The alliance enables Business Wire to leverage The Observer Group's strong market position and sales infrastructure throughout the geographic territory covered by the representation agreement: Sweden, Denmark, Iceland, Norway, Finland and the Baltic States (Latvia, Lithuania, and Estonia). The Observer Group is particularly strong in its home market of Sweden, where it operates the country's leading regulatory disclosure service. Its market dominance Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape. is the result of its successful integration of the key elements of the communications process: effective news distribution to targeted audiences, media monitoring, and evaluation. A publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. , The Observer Group has replicated its business model in 13 countries and today is the acknowledged world leader in media intelligence and analysis. "We're delighted to be working with The Observer Group in its core market, where the company is widely recognized and respected as an industry innovator by Scandinavia's leading companies and agencies," said Cathy Baron Tamraz, Business Wire's president, in announcing the sales collaboration. "We're confident that Nordic companies will view this powerful linkup link·up n. 1. The act of linking or connecting: a linkup of two orbiting spacecraft. 2. Something that serves to link or join; a connection. 3. with Business Wire as a convenient way to expand their communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. to global audiences." "We are enthusiastic to cooperate with Business Wire, which is well known and respected for its global information distribution services," said Caspar Settergren, The Observer Group's Nordic region business development executive. "Through this cooperation, we are able to provide clients with a communications solution to reach the worldwide news media and investment community. Access to Business Wire's global network represents a unique value proposition in the Scandinavian market that none of our competitors can equal." About Business Wire: Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa, provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Frankfurt, London, Brussels, Paris, Sydney and Tokyo offices, and reciprocal Bilateral; two-sided; mutual; interchanged. Reciprocal obligations are duties owed by one individual to another and vice versa. A reciprocal contract is one in which the parties enter into mutual agreements. offices throughout the world. About The Observer Group: Observer is the world leader in communication management and media based business intelligence. Observer services enable clients to identify the right target audience, distribute information, and monitor and evaluate their media image. Observer's Web-based portal solutions enable clients to process and evaluate this information. Its services help them to achieve greater efficiency in their communications and to make better informed business decisions. Observer operations are grouped into three regions: Nordic & Baltics, Rest of Europe, and North America. Though each region is responsible for Observer's range of services in the market, they cooperate in terms of service (networking) Terms Of Service - (TOS) The rules laid down by an on-line service provider such as AOL that members must obey or risk being "TOS-sed" (disconnected). development. This enables the company to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. economies of scale, the power of innovation, and financial resources. The Observer Group has approximately 2,600 employees. |
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