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Business Wire and Virtual Press Office Announce Milestone in News Service Application for 2008 International CES.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  & MONTCLAIR, N.J. -- Virtual Press Office (VPO VPO Vivienda de Protección Oficial (Spain)
VPO Vienna Philharmonic Orchestra
VPO Vice President's Office
VPO Vapor Pressure Osmometry
VPO Vice President / Operations
VPO Vanadium Phosphorus Oxide
VPO Virtual Private Office
) and Business Wire, producers of the official online media center for 2008 International CES, announced today record setting usage of its news service for CES, January 7-10 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . Eight hundred companies supplied more than 2,300 press releases, images and video clips.

Six thousand journalists and analysts attended the CES event and each visited the Online Media Center on average 3 times during the course of the show. This visibility, coupled with Business Wire and VPO's news release distribution services, delivered news to thousands of media points around the globe. Thanks to Business Wire and VPO's measurement services, clients were able to identify the hundreds of media tracking their company and follow up in a targeted manner after the event.

"Business Wire and VPO are a valuable resource to CES exhibitors, who can use their online news services to tell the media, and the world at large, about their amazing new product launches at the International CES," said Tara Dunion, director of communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications. , CEA CEA carcinoembryonic antigen.

CEA
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CEA (Carcinoembryonic antigen) 
, the producer of the International CES. "Business Wire and VPO do a good job of 'pushing' the CES exhibitors' news out to media, and posting it online at CESweb.org, to make the CES news even easier to find."

Business Wire and VPO's services will be available at over four hundred events worldwide supporting exhibitor media relations efforts. One of the many credible benefits of the VPO electronic presskit is a green press office. This environmentally friendly way of communicating has saved an estimated forty thousand tons of paper through the transition away from hardcopy press packs.

"Again this year CES was an opportunity for clients to launch new products/initiatives as well as reinforce their position in the marketplace with the people who count -- the news gatherers and news shapers from around the globe. With more than 2,700 exhibitors spread over seven football fields of area it is increasingly difficult to not only rise above the din of the noise but also measure the effectiveness of that job. By working with the Business Wire/VPO team we were able to economically reach influential members of the media, present the right series of messages and accomplish our goals. Best of all, the Business Wire/VPO reporting programs helped our client management measure which messages were most effective with editors and reporters around the globe, making it much easier for timely follow up," said Andy Marken, President, Marken Communications (4 clients using the Online Media Center at 2008 International CES)

About Virtual Press Office

Virtual Press Office, Inc. is a leading online news management company, offering innovative services to facilitate the communications process between high-tech firms and the media. Information is centrally hosted and managed to ensure the fastest and easiest access to the latest press releases, product, service, and company information, white papers, and graphics from the world's premier high-tech companies. Access to all materials on Virtual Press Office is free for journalists, analysts, and industry consultants. For additional information, contact Virtual Press Office at 973-783-7787, or via the Web at http://www.virtualpressoffice.com.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services See Information Systems. , regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
, XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML.  and XBRL (EXtensible Business Reporting Language) A specification for publishing financial information in the XML format. It is designed to provide a standard set of XML tags for exchanging accounting information and financial statements between companies and analysts.  code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . Business Wire has 31 bureaus in cities including New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961. Cathy Baron Tamraz is president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Jan 29, 2008
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