Business Wire and SpinWARE announce strategic marketing alliance.NEW YORK--(BUSINESS WIRE)--Sept. 11, 1995--Business Wire, the international media relations wire service, and SpinWARE, publishers of the leading software used by public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most professionals, announced Monday that they have entered into an exclusive strategic marketing alliance. "The strategic alliance will greatly benefit public relations and investor relations Investor relations The process by which the corporation communicates with its investors. professionals," said Matthew Siegal, president of SpinWARE. "It will enable Business Wire and SpinWARE to jointly develop state-of-the-art products for database management and electronic delivery of news releases." Business Wire and SpinWARE will shortly announce the development of a revolutionary new product which will customize the dissemination dissemination Medtalk The spread of a pernicious process–eg, CA, acute infection Oncology Metastasis, see there of news releases to newspapers, on-line services and trade publications in a broad spectrum of industries. Under terms of the strategic marketing alliance, Business Wire and SpinWARE will initiate a variety of joint marketing efforts, including advertising, direct mail, conferences and employment of the World Wide Web. Business Wire is a leading source for news on the vast majority of U.S. high-tech companies, as well as Fortune 1000 and NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on companies. The strategic information company electronically disseminates full-text news releases for public and investor relations professionals simultaneously to the news media, on-line services and databases, and the investment community worldwide and provides relevant intelligence to member companies. The company has 17 offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . SpinWARE publishes SpinControl II which is used by nearly 200 large corporations, associations and public relations firms for the management of media lists, correspondence, press clippings and scheduled tasks. The recently introduced ClipSCAN is an innovative press clipping (1) Cutting off the outer edges or boundaries of a word, signal or image. In rendering an image, clipping removes any objects or portions thereof that are not visible on screen. See scissoring. See also WCA. management tool and TravelComm 2000 is a powerful contact management system that contains an accurate database of 33,000 U.S. travel agencies. CONTACT: Michael Lissauer, 212/575-8822 (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) Matthew Siegal, 305/254-5664 (Florida) |
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