Business Wire and Press Access Announce Direct Connection to the Wire From PressDirect Release Dissemination Product.SAN FRANCISCO--(BUSINESS WIRE)--April 2, 1997--Business Wire (www.businesswire.com) and Press Access (www.pressaccess.com) jointly announced Wednesday the development of a direct connection to Business Wire from Press Access' PressDirect(TM) release dissemination dissemination Medtalk The spread of a pernicious process–eg, CA, acute infection Oncology Metastasis, see there product. In addition to sending releases automatically to editors via e-mail, fax and postal mail, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. their preferences, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most professionals can now use PressDirect(TM) to send their news releases to Business Wire for immediate electronic distribution to thousands of media outlets. "The gateway between Business Wire and Press Access streamlines the entire news release dissemination process," said Cathy Baron baron Title of nobility, ranking in modern times immediately below a viscount or a count (in countries without viscounts). The wife of a baron is a baroness. Originally, in the early Middle Ages, the term designated a tenant of whatever rank who held a tenure of barony Tamraz, senior vice president at Business Wire. "Public relations professionals can target editors, send news releases and access Business Wire right from their desktops." PressDirect(TM) is ideal for news release distribution, daily correspondence, announcements, invitations to events, pitch letters and press conference announcements. "PressDirect(TM) allows the user to have complete control over editorial contact lists, messages, timing and delivery," said Rochelle Nemrow, vice president of marketing for Press Access. "It is the most convenient and effective way to reach editors by their preferred method - newswire, e-mail, fax or postal mail." Founded in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations executive, Business Wire is a leading source of news on major U.S. corporations, including Fortune 1000 and NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on companies. The strategic information company electronically disseminates full-text news releases for public and investor relations Investor relations The process by which the corporation communicates with its investors. professionals simultaneously to the news media, the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , on-line services and databases, and the investment community worldwide. The company has 24 offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and affiliates around the world. Boston-based Press Access is the leading source of editorial and analyst information for high tech PR professionals. The company's more than 600 subscribers include PR agencies and corporate PR departments in high tech companies of all sizes from Fortune 500 to small start-ups. Press Access currently tracks more than 8,000 editors and analysts at over 1,000 business and trade publications, industry newsletters, research firms, wire services and other media outlets. Press Access information is available in both directory and electronic formats, and via the World Wide Web. CONTACT: Michael Lissauer & Cathy Baron Tamraz Business Wire, 212/752-9600 or Rochelle Nemrow Press Access, 617/542-6670 |
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