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Business Wire Presents Seminar on Corporate Blogging and Social Media Strategies Featuring U.S. PR Expert, Alan L. Weinkrantz.


TEL AVIV Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Israel & SAN ANTONIO San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837.  -- Business Wire today announced it will host a seminar for Israeli CEOs and VPs of Marketing featuring U.S. PR and Social Media expert, Alan L. Weinkrantz discussing the impact of blogs on the communications process. The seminar will be held on Sunday, 8 July 17:30 - 19:30 at the David Intercontinental Hotel, 3rd Floor Gallery, in Tel Aviv.

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 Weinkrantz, blogging is changing the paradigm of PR. The old notion of writing a press release and hoping that a journalist will publish your news is just part of the communications equation. "Now, the model has shifted to conversations: blogs offer fresh content, allowing others to post comments and giving you the chance to respond. Blog readers are savvy, vocal, provide feedback, and create buzz," observed Weinkrantz.

Discussion topics will include: How to start a blogging initiative. What are the elements of a successful blog? What types of blogs should companies consider creating? What steps should companies take to set up a blog? What guidelines should companies have for bloggers? Establishing corporate blogging policies, and much more. Weinkrantz will also review blogging technology platform providers such as iUpload, IntelliSeek, Six Apart, and Technorati.

"Corporate blogging is becoming a staple of corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. ," added Yair Merfish President of M.G.M. Publications, Business Wire's representative and licensee in Israel. "In addition to getting more recognition from journalists, analysts, and customers, they're also attracting the attention of other bloggers - another important source of coverage."

For Israeli companies The top 10 Israeli companies by sales are[1]:
  1. Teva Pharmaceutical Industries, Ltd., $4.8 billion
  2. Oil Refineries Ltd (BAZAN), $4.4 billion
  3. Israel Electric Corporation, $3.4 billion
  4. Israel Chemicals, $2.
, for whom their markets are export oriented, the challenges and opportunities to develop and execute timely and noteworthy blogging strategies are even more complex.

To register for this seminar, please call Joan Weinberg at +972-3-575-5448 or email jow@internet-zahav.net. Attendees and others interested can also read Weinkrantz's PR blog at: http://www.weinkrantz.com and Business Wire's Blog at: http://businesswired.wordpress.com/.

About Alan Weinkrantz And Company

Alan Weinkrantz And Company has been taking Israeli and American technology companies from obscurity to prominence since 1982. The agency has a strong track record of helping companies generate visibility, industry recognition, and deal flow.

The Agency has represented Israel-based technology companies such as AudioCodes, CopperGate, Discretix, Finjan, Valor valor

a rodenticide no longer marketed because of toxicity in horses causing dehydration, abdominal pain, hindlimb weakness, inappetence, fishy smell in urine. Called also N-3-pyridyl methyl N1-p-nitrophenyl urea.
, Waves Audio Waves Audio Ltd. is a developer and supplier of professional audio signal processing technologies and audio effects, used in recording, mixing, mastering, post production, surround, live, and broadcast sound.  Ltd., Wisair, and many others.

About Business Wire

Business Wire, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Berkshire Hathaway Berkshire Hathaway (NYSE: BRKA, NYSE: BRKB) is a conglomerate holding company headquartered in Omaha, Nebraska, U.S., that oversees and manages a number of subsidiary companies. , is the global market leader in commercial news distribution. Thousands of member companies and organizations depend on Business Wire to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities Noun 1. regulatory authority - a governmental agency that regulates businesses in the public interest
regulatory agency

administrative body, administrative unit - a unit with administrative responsibilities
 and the general public worldwide.

About M.G.M. International Publications, Ltd.

M.G.M. International Publications Ltd., established in 1993, is the Israeli representative and licensee for leading global US companies in the areas of information, media and databases. The company represents Standard & Poor's Investor Services, Business Wire, and Forbes in Israel.

M.G.M. International Publications Ltd. and G.P.M. Classified Directories (Management and Marketing) Ltd. also own ProGuides, a registered partnership.

Reader Contact Information:

Alan Weinkrantz And Company, 3737 Broadway, Suite 280, San Antonio, TX, 78209, USA, 210-820-3075, Fax: 210-820-3080, http://www.weinkrantz.com
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 21, 2007
Words:527
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