Business Wire Partners with Custom Publisher SmartBrief to Enable Posting Press Releases in Influential Industry-Specific E-Mail Newsletters.New product offers targeted distribution to decision makers in various industries and enhanced measurement NEW YORK -- Business Wire: [TABLE OMITTED] Business Wire, the world's leading disseminator of commercial news, announced today its joint-offering with custom publisher SmartBrief to include Business Wire members' press releases in SmartBrief's targeted industry email newsletters. Business Wire members will have direct access to desktops of executives and decision-makers in 12 different industries, including wireless communications, telecom, consumer electronics, health, bio-technology, retail, insurance, and more. SmartBrief newsletters are co-branded with leading trade associations and professional societies, and are distributed for free up to five days a week to thousands of key position-holders in targeted industries. Business Wire members will also enjoy additional measurement reports detailing the number of executives who viewed their press releases via SmartBrief, as well as their position titles. "Business Wire constantly works to offer the most effective visibility for our members" says Cathy Baron Tamraz, Business Wire CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We believe the SmartBrief partnership is another great example of how we continuously improve our gold-standard in online distribution." According to Chris McNeilly, Vice President of Technology at SmartBrief, "The partnership with Business Wire will enable SmartBrief to fulfill the many requests we've received to allow companies to directly reach out to leaders in their industry with their B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business message, while maintaining the quality of the SmartBrief publications." The targeted newsletters include: * BIO (Biotechnology Industry Organization Biotechnology Industry Organization or BIO was founded 1993 in Washington, DC. James C. Greenwood is BIO's current President. External links
* American Academy of Nurse Practitioners (AANP AANP American Association of Naturopathic Physicians. )- Designed for nurse practitioners and health care professionals. * Consumer Electronics Association (CEA CEA carcinoembryonic antigen. CEA abbr. carcinoembryonic antigen CEA (Carcinoembryonic antigen) ) - Designed for consumer electronics industry professionals. * CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. - The Wireless Association - Designed for those with an interest in wireless telecommunications. * eHealth (Health IT) - Designed for health care professionals interested in information technology. * Food & Drug Law Institute (FDLI FDLI Food and Drug Law Institute (Washington, DC) )- Designed for professionals involved in the food and drug industry. * International Council of Shopping Centers The International Council of Shopping Centers (ICSC) is an international trade association of the shopping center industry. The organization, founded in 1957, has 65,000 members worldwide, which include shopping center owners, developers and managers, as well as other individuals, (ICSC ICSC International Council of Shopping Centers ICSC International Chemical Safety Cards ICSC International Civil Service Commission ICSC International Council of Shopping Centres ICSC International Catholic Stewardship Council ) - Designed for shopping center executives. * National Restaurant Association - Designed for executives in the restaurant and food service industry. * National Retail Federation (NRF) - Designed for merchant retail executives. * Property Casualty Insurers Association of America (PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). ) - Designed for property casualty insurers. * Securities Industry and Financial Markets (SIFMA SIFMA Securities Industry and Financial Markets Association SIFMA Socialized Industrial Forest Management Agreement ) - Designed for investment bankers, broker-dealers, and mutual fund professionals. * USTelecom - Designed for telecommunications executives. Releases in the SmartBrief circuit will be sent in the newsletter of the client's choice, reaching that industry's movers and shakers. About Business Wire Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa. The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . Business Wire has 30 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran journalist and public relations executive. Cathy Baron Tamraz is president and CEO. About SmartBrief SmartBrief publishes 55 co-branded, customized email newsletters in partnership with leading trade associations, professional societies and corporations. More than one million professionals in 18 industries rely on SmartBrief every day to save them time and keep them informed with essential industry news and more. |
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