Business Wire Partners with Bigdough; Introduces BW Investor Targeting, a Tool That Enables Public Companies to Effectively Target the Buy-Side Community and Build Institutional Investor Awareness.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Business Wire today announced the launch of BW Investor Targeting, a real-time, database-driven distribution vehicle that enables listed companies to pinpoint global portfolio managers, traders and analysts who are actively tracking investment opportunities that mirror their corporate profile. BW Investor Targeting leverages the unparalleled investment community intelligence of Bigdough, a unique capital markets database and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. platform, which is part of the Hemscott Group (LSE LSE - Language Sensitive Editor :HEM), an international business data provider. Bigdough contains the individual profiles of over 60,000 buy-side, sell-side and media decision-makers. Using BW Connect, Business Wire's secure order-entry system, clients are able to use multiple filters to identify potential investors. Available variables include: location of portfolio manager/analyst; investment style (e.g. value, contrarian); market capitalization Market Capitalization A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap. emphasis (e.g. microcap, midcap); sector covered; regions covered; equity assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing. ; and portfolio turnover. Clients can further refine their selection after viewing the real-time results. Business Wire will provide e-mail delivery of the news release -- simultaneous with distribution over Business Wire's disclosure network -- to the desktops of up to 300 portfolio managers and analysts for $400 (flat rate). BW Investor Targeting is designed to supplement Business Wire's expansive reach into the global investment community. Business Wire is broadly available via the world's leading financial information providers, including Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance , Reuters and Bloomberg. "Business Wire reaches hundreds of thousands of investment professionals via all the leading distribution platforms," said Cathy Baron Tamraz, Business Wire's president. "BW Investor Targeting is unique in that it allows for companies to selectively reach professional asset managers and research analysts with a demonstrated predisposition predisposition /pre·dis·po·si·tion/ (-dis-po-zish´un) a latent susceptibility to disease that may be activated under certain conditions. pre·dis·po·si·tion n. 1. to the potential investment opportunity. We anticipate a very strong industry response, based on the superior quality of the data, coupled with an extremely attractive price point." Ros Wilton, Chief Executive of Hemscott, said: 'The partnership with Business Wire is a tremendous opportunity for us to offer ours and Business Wire's users even more unique services from the Bigdough capital markets database. No one else can offer clients the ability to reach just the targets they need in such an effective and selective way.' ABOUT BUSINESS WIRE: Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa, provides real-time, simultaneous access to key audiences--the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Paris, Frankfurt, London, Brussels, Tokyo and Sydney offices, and reciprocal offices throughout the world. ABOUT BIGDOUGH: Bigdough is part of the London-based Hemscott Group, which spans the Atlantic in the provision of high quality international business and financial and investor relations Investor relations The process by which the corporation communicates with its investors. services. Hemscott collects fundamental and biographical data on listed companies and their directors in the UK and North America. In the UK, its investor relations division, Hemscott IR, is a market-leading supplier of online Investor Relations solutions, with over 35% of the FTSE FTSE A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times. Notes: The FTSE is similar to Standard & Poor's in the United States. 100 as clients. In North America, Hemscott supplies extensive historical data and stock price information on US and Canadian publicly-traded companies and industry groups. Bigdough's unique database of US and European institutional fund managers, analysts and journalists is integrated with a powerful CRM platform to provide the most efficient method for institutional marketing, sales, prospecting and relationship management. |
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