Business Wire Offers RSS Newsfeeds in Five Key Industry Categories.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Business Wire today became the first commercial newswire to provide RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. newsfeeds in five major industry-specific sectors, enabling journalists worldwide to automatically aggregate news of interest in their own customized news reader programs, Cathy Baron Tamraz, president, announced today. RSS, an acronym acronym: see abbreviation. A word typically made up of the first letters of two or more words; for example, BASIC stands for "Beginners All purpose Symbolic Instruction Code. for Real Simple Syndication, allows news consumers to pinpoint content of personal interest from multiple online news sources, including major news organizations, weblogs, and news-oriented community web sites. RSS technology provides a centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. platform for users to gather RSS-compatible content from divergent sources based on their own individual news profile. The news reader program refreshes the available information at regular intervals, delivering the current composite newsfeed A collection of discussions or headlines that are published for distribution to the general public. See newsgroup and syndication format. direct to the user's desktop. With a simple mouse click on the displayed headline, journalists are able to access the full-text of a Business Wire news release, including all available multimedia elements. The need to search individual websites for relevant news is eliminated as RSS automates the process through its advanced filtering and forwarding technology. Key industry categories available in RSS format are: Automotive, Health, Entertainment, Sports Business, and Travel. Journalists who have registered on Businesswire.com can take immediate advantage of this new feature. The RSS option is prominently featured in the left navigation area of Business Wire's media community secton. Journalists can effortlessly set up their free RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. directly from this site. "RSS newsfeeds are yet another platform for journalists to conveniently access Business Wire from anywhere in the world," said Tamraz in making the announcement. "Business Wire is dedicated to making its news available to journalists via multiple channels and formats based on their specific needs. Our range of options include our own proprietary state-of-the-art "NX" technology, to such customized applications as BW PressPass and RSS." ABOUT BUSINESS WIRE: Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa, provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 25 U.S. offices, Frankfurt, London, Stockholm, Brussels and Sydney offices, and reciprocal offices throughout the world. |
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