Business Wire Names Broadcast Marketing Professional as Media Relations Manager.Business Editors NOTE TO MEDIA: Logo is available in a Smart News Release(TM) on Business Wire's Home page at www.businesswire.com and on Newstream.com's Home page at www.newstream.com SAN FRANCISCO--(BUSINESS WIRE)--August 1, 2000 Former Network Executive to Advance Awareness of Company's Media Services Products among the Media Community Leslie Yngojo-Bowes was named to the position of media relations manager, it was announced today by Cathy Baron Tamraz, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Business Wire. She will direct Business Wire's national media relations team in expanding the journalism community's awareness of the myriad media services available from Business Wire. Yngojo-Bowes joins Business Wire with nearly 17 years of broadcast marketing and promotion experience. In her most recent position, she was the publicist and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
The variety and breadth of delivery mechanisms employed by Business Wire, e.g., Internet, satellite, private line, email, etc, is unmatched by single-platform competitors. The company is the market leader in news release dissemination worldwide. And, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen/Netratings, Business Wire reaches an aggregate audience in excess of 120 million users weekly. Additionally, Business Wire offers a host of media service products including Press Pass, which delivers individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. newsfeeds directly to the PCs of registered journalists based on their personal news profiles, and Expert Source, a proprietary database of industry and academic experts available to provide expert commentary to the media. Yngojo-Bowes's other broadcast marketing, promotional and programming positions include associations with WWOR-TV (Secaucus, NJ), KUSC Radio (Los Angeles), WQZR Radio (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) and KKHI Radio (San Francisco). She has an Associate of Arts Associate of arts and Associate of science are two-year undergraduate degrees offered by many community colleges or junior colleges in the United States. Such degrees transfer to four-year institutions which offer full bachelor of arts and bachelor of science degrees. degree in broadcasting from City College of San Francisco. Yngojo-Bowes will be located at Business Wire's New York office. She will report directly to Business Wire's vice president, global media, Neil Hershberg, who oversees the company's media relations team. Business Wire's overall multi-platform news delivery system reaches a larger Internet audience than any other service in the world via agreements with more than 16,000 Internet databases including Excite, Yahoo, Netscape, PointCast, as well as major dedicated satellite news distribution networks. Business Wire news is now carried on every one of the top 20 Internet sites that offers news, including America Online, Excite, Go Network, Lycos, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , and Yahoo! Business Wire provides simultaneous news delivery directly into the editorial computer systems that reporters continually monitor for breaking news. Business Wire is also a featured news source on thousands of other Web sites via direct content feeds and agreements with leading syndicators, including Comtex News Network, iSyndicate, NewsAlert, Screaming Media and Wavo MediaXpress. About Business Wire Founded in San Francisco in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive, Business Wire delivers more news from more sources to more destinations than any other service in the world. With content from more than 40,000 organizations, including major U.S. corporations, Fortune 1000 and NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on companies, Business Wire remains the fastest-growing and largest independent commercial news wire in the world. The company electronically disseminates full-text news releases for public and investor relations Investor relations The process by which the corporation communicates with its investors. professionals simultaneously to the news media, the Internet, online services and databases, and the investment community worldwide. Business Wire combines a brick-and-mortar foundation with the vision of an Internet company. With 26 U.S. bureaus, Business Wire's headquarters is in San Francisco with an international hub in Brussels and reciprocal offices throughout the world. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.080100/bb6 |
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