Business Wire Names Angela Mendola Manager, Strategic Products, to Create the Industry's Most Innovative, Interactive Features Program.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Business Wire today signalled its commitment to introducing a dynamic, interactive approach to traditional Features by naming innovative industry veteran Angela Mendola as manager, strategic products. Mendola plans to leverage Business Wire's patented "NX" multimedia news distribution platform, coupled with Business Wire's unique product offerings including the Smart News Release and EON eon Long span of geologic time. In formal usage, eons are the longest portions of geologic time (eras are the second-longest). Three eons are recognized: the Phanerozoic Eon (dating from the present back to the beginning of the Cambrian Period), the Proterozoic Eon, and the , to provide clients with exciting new ways to communicate directly with consumers. "Well written features, accompanied by multimedia and using the full complement of Business Wire's news distribution channels, provide a tremendous opportunity for marketers to talk directly with consumers," said Mendola. "Business Wire is truly unique in terms of its advanced technology, and its ability to reach multiple audiences via a cross-section of traditional and new media platforms. My goal is to capitalize on these strengths to provide a fresh, new dimension to Features that will provide clients with exciting new options to create awareness." Business Wire will shortly announce its editorial Features calendar for themed topics. Mendola, a 15-year veteran of the commercial newswire industry, also will be responsible for developing new consumer-oriented services that go beyond wire delivery. She reports to Phyllis Dantuono, Business Wire's co-chief operating officer, who announced her appointment. Mendola was instrumental in pioneering the podcasting of features, and has conducted many feature writing workshops and webinars. Earlier in her career, Mendola worked in the On Air promotions department of Capital Cities/ABC. Business Wire has recently expanded beyond its core investor relations Investor relations The process by which the corporation communicates with its investors. and disclosure services by launching new initiatives focused on non-traditional markets. Most recently, Business Wire announced the debut of its D.C.-based Public Policy Services, which provides a suite of communications tools for special interest groups and others to reach agenda-setting audiences and the public. About Business Wire Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services See Information Systems. , regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa. The Business Wire news network is powered by its patented NX high-speed data platform and supports XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. and XBRL (EXtensible Business Reporting Language) A specification for publishing financial information in the XML format. It is designed to provide a standard set of XML tags for exchanging accounting information and financial statements between companies and analysts. code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . Business Wire has 30 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive. Cathy Baron Tamraz is president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . |
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