Business Wire Introduces Second Stage of NewsTrak Suite of Measurement Products.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors NOTE TO MEDIA: Multimedia assets available A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.090203/bb1 NEW YORK--(BUSINESS WIRE)--Sept. 2, 2003 Business Wire today introduced the second stage of its NewsTrak suite of measurement reports - the REACH component - that provides members with a clear and concise graphical representation of the types of media targeted with their news distribution selection. The complimentary report provides a detailed summary of distribution orders submitted via Business Wire's proprietary Internet interface, Business Wire Connect. Using pie charts A graphical representation of information in which each unit of data is represented as a pie-shaped piece of a circle. See business graphics. and links to actual distribution lists on the Business Wire website, REACH offers a comparative analysis of media reach based on key criteria, including geography, media classification, trade categories, online services and databases, and other value-added services that are automatically included with each Business Wire distribution. REACH reports are forwarded to clients who use BW Connect for release submission. REACH's visual snapshot is designed to bring a multidimensional mul·ti·di·men·sion·al adj. Of, relating to, or having several dimensions. mul  ti·di·men quality to Business Wire's circuit selections, and
provides members with a degree of sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. that is unmatched in the commercial news industry. "NewsTrak Reach gives Business Wire members yet another easy to use tool to demonstrate the global reach of the wire," said Cathy Baron Tamraz, president of Business Wire. "Our members are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. value and without measurable programs it is impossible for companies to truly gauge the benefits of investor relations Investor relations The process by which the corporation communicates with its investors. and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ." In addition to the geographic breakdown, Business Wire members also see a media breakdown by type of publication, further defining the audience to which they are sending releases. The report is interactive enabling members to click on links to find lists of publications corresponding to geographic circuits, trades and databases or online services. Reports are available on any published Business Wire circuit, not just U.S. circuits. Business Wire initially introduced NewsTrak POSTING and plans to introduce NewsTrak ACCESS REPORT later this year. "This is just a continued example of our ever increasing effort to better serve the investor relations and public relations industry with value-added services," said Tamraz. About Business Wire Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations executive. Business Wire's multi-channel delivery network provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. The company electronically disseminates some 1,000 full-text news releases daily to news media, the Internet, online services and databases and global investment community. Business Wire has network access to some 60 international and national news agencies, financial information providers, and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa. Business Wire has 26 U.S. offices; Frankfurt, London and Brussels offices, and reciprocal offices worldwide. Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.090203/bb1 |
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