Business Wire Introduces NewsTrak Reach.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail A miniature representation of a page or image that is used to identify a file by its contents. Clicking the thumbnail opens the file. Thumbnails are an option in file managers, such as Windows Explorer, and they are found in photo editing and graphics program to quickly browse multiple image above. WARNING: these images are very large (800K+) Click here for caption To download high-resolution, print-ready JPEG images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4591586 NEW YORK--(BUSINESS WIRE)--March 15, 2004 Business Wire today introduced NewsTrak Access. It provides ongoing aggregate viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. data, based on a Business Wire member's news release and multimedia via Business Wire hosted news pages, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. BW President Cathy Baron Tamraz, who announced the newest of the NewsTrak suite of media intelligence services. NewsTrak Access provides a synopsis of release view counts that are updated on a continuous basis for up to 30 days. News viewership is measured from the Business Wire site (www.businesswire.com) and key industry sites, such as Google, Alta Vista See AltaVista. (World-Wide Web) Alta Vista - A World-Wide Web site provided by Digital which features a very fast Web and Usenet search engine. As of April 1996 its word index is 33GB in size. and Hollywood Reporter. NewsTrak Access is included automatically and at no additional fee for news releases that are submitted via Business Wire Connect and for Business Wire's premier national circuit, as well as select European, Asian, Americas and Global circuits. "The time and place for measurement is now," said Tamraz. "NewsTrak Access should be an integral part of the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and investor relations Investor relations The process by which the corporation communicates with its investors. mix since it gives the company an abstract of who has interest in its news release." NewsTrak Access is the third in a suite of five NewsTrak products. Two other NewsTrak products will be introduced later this month in conjunction with industry leaders Burrelle'sLuce and Delahaye Medialink. Current NewsTrak products include NewsTrak Reach that provides media statistics based on a company's circuit order and NewsTrak Posting that provides a quick snapshot of a company's news release on key portals and news sites. About Business Wire Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers, and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa, provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily for 18,000 members worldwide to the news media, the Internet, online services and databases and the global investment community in 150 countries in 45 languages. Business Wire has 25 U.S. offices; Frankfurt, London, Stockholm and Brussels offices, and reciprocal offices throughout the world. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4591586 |
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