Business Wire Introduces Media Analysis Service with Delahaye Medialink.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail A miniature representation of a page or image that is used to identify a file by its contents. Clicking the thumbnail opens the file. Thumbnails are an option in file managers, such as Windows Explorer, and they are found in photo editing and graphics program to quickly browse multiple image above. WARNING: these images are very large (800K+) Click here for caption To download high-resolution, print-ready JPEG images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4607313 NEW YORK--(BUSINESS WIRE)--April 5, 2004 Business Wire, in conjunction with strategic partner Delahaye, the communications analysis division of Medialink Worldwide Incorporated (Nasdaq: MDLK), today introduced NewsTrak Compass, a powerful news analysis service that enables corporations to monitor and assess their media coverage. NewsTrak Compass, developed in partnership between Business Wire and Delahaye, provides ongoing analysis of specific news, based upon keywords, from more than 6,000 worldwide Internet news and information sites. Powered by Delahaye technology, NewsTrak Compass is available online and on-demand to help Business Wire members identify media trends and track the impact of their investor relations Investor relations The process by which the corporation communicates with its investors. and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most programs. "NewsTrak Compass is a revolutionary tool for media analytics," said Business Wire President Cathy Baron Tamraz, who announced the newest of the NewsTrak suite of media intelligence services. "Now our clients will be able to instantly assess how the media is covering their news so they can better plan and execute their public relations and investor relations strategies." NewsTrak Compass enables Business Wire members to gain key insights into the news coverage of their company and competitors with qualitative media analysis reports. Using myriad statistical benchmarks, NewsTrak Compass assists in validating a company's media strategy, measuring the effectiveness of media and reputation management campaigns and analyzing trends to generate a positive return on a media relations investment. "We're excited to enter into a strategic alliance with Business Wire, building upon the longstanding relationship between it and our parent, Medialink," said Mark Weiner, Delahaye's Chief Executive. "We recognize that our continued growth and ability to offer comprehensive solutions is strengthened by the breadth and depth of these relationships. Together with Business Wire, we can help communications professionals track and manage media coverage more effectively in order to help them accelerate sales, improve their valuations, and attract the best talent." "The time and place for media intelligence is now," said Tamraz. "NewsTrak Compass should be an integral part of the public relations and investor relations mix since it provides ongoing analytics." NewsTrak Compass is the fifth in a suite of five NewsTrak products, and it is the third one introduced this month. Other NewsTrak products include NewsTrak Clips that fulfills the need for regular media monitoring; NewsTrak Access that provides ongoing aggregate viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. data based on a Business Wire member's news release and multimedia via Business Wire-hosted news pages; NewsTrak Reach that provides media statistics based on a company's circuit order and NewsTrak Posting that provides a quick snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure. (2) A saved copy of a file before it is updated. of a company's news release on key portals and news sites. About Business Wire: Business Wire (www.businesswire.com) was founded in 1961 by Chairman/CEO Lorry I. Lokey, veteran journalist and public relations executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers, and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa, provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily for 18,000 members worldwide to the news media, the Internet, online services and databases and the global investment community in 150 countries and 45 languages. Business Wire has 25 U.S. offices; Frankfurt, London, Stockholm and Brussels offices, and reciprocal offices throughout the world. About Delahaye: Since 1964, the people behind Delahaye (www.delahaye.com) have been combining research technique, technology and insight to help corporations and other organizations understand and improve their reputations, plan and evaluate their public relations programs and sharpen sharp·en tr. & intr.v. sharp·ened, sharp·en·ing, sharp·ens To make or become sharp or sharper. sharp their competitive communications edge worldwide. Delahaye provides analysis of media coverage to accurately assess public relations performance and the advice to execute successful communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. . Delahaye, with domestic offices in Norwalk, Conn., Portsmouth, N.H., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Washington, and an international office in London, is a division of Medialink Worldwide Incorporated. About Medialink: Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia web casting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has offices in major cities across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com). With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " that are made pursuant to the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; worldwide economic weakness; geopolitical ge·o·pol·i·tics n. (used with a sing. verb) 1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation. 2. a. conditions and continued threats of terrorism; effectiveness of our cost reduction programs; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. on the Company; future acquisitions or divestitures may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q Form 10-Q See 10-Q. , most recent annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : More information about NewsTrak Compass is available at the following link: www.businesswire.com/portal_redirects/newstrak_compass_demo.html MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4607313 |
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