Business Wire Introduces Fourth NewsTrak Product - NewsTrak Clips.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4602319 NEW YORK--(BUSINESS WIRE)--March 29, 2004 Business Wire today introduced NewsTrak Clips. NewsTrak Clips enables Business Wire members to fulfill the need for regular media monitoring, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Business Wire President Cathy Baron Tamraz, who announced the newest of the NewsTrak suite of media intelligence services. NewsTrak Clips gives clients the ability to retrieve full-text stories and loggings from thousands of print, broadcast and web-based media through a convenient web portal See portal. . A combination of technology, from Burrelle's/Luce, and human editing insures that they will receive the news they need, saving time and money over other clipping (1) Cutting off the outer edges or boundaries of a word, signal or image. In rendering an image, clipping removes any objects or portions thereof that are not visible on screen. See scissoring. See also WCA. options. "The time and place for media intelligence is now," said Tamraz. "NewsTrak Clips should be an integral part of the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and investor relations Investor relations The process by which the corporation communicates with its investors. mix since it shows the company how its news release is utilized." NewsTrak Clips is the fourth in a suite of five NewsTrak products. One more NewsTrak product will be introduced later this month in conjunction with industry leader Delahaye Medialink. Current NewsTrak products include NewsTrak Access that provides ongoing aggregate viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. data, based on a Business Wire member's news release and multimedia via Business Wire hosted news pages, NewsTrak Reach that provides media statistics based on a company's circuit order and NewsTrak Posting that provides a quick snapshot of a company's news release on key portals and news sites. About Business Wire Business Wire was founded in 1961 by Chairman/CEO Lorry I. Lokey, veteran journalist and public relations executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers, and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa, provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily for 18,000 members worldwide to the news media, the Internet, online services and databases and the global investment community in 150 countries and 45 languages. Business Wire has 25 U.S. offices; Frankfurt, London, Stockholm and Brussels offices, and reciprocal offices throughout the world. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4602319 |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion