Business Wire Expands Relationship With Yahoo! Finance.Business Editors/Interactive & Multimedia Writers NOTE TO MEDIA: Logos are available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com SAN FRANCISCO--(BUSINESS WIRE)--Dec. 5, 2001 Business Wire's "Smart News Release" with Multimedia Photos and Logos Now Available on Yahoo! Finance Business Wire today announced an agreement with Yahoo! Inc. to distribute its innovative multimedia news product, the Smart News Release, on Yahoo!(R) Finance (http://finance.yahoo.com), the leading finance site on the Web,(a). Smart News Releases include multimedia photos, logos, videos, audio, and graphics imbedded imbedded, adj See embedded. into the text of a news release. Business Wire and Yahoo! have been working together since 1997 to deliver news. Consumers can view Smart News Releases on Yahoo! Finance by conducting a news or ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors search and clicking on Business Wire news releases. Smart News Releases will automatically be displayed with a photo and graphic appearing within the text of the news release. Users can also view all Business Wire releases by visiting http://biz.yahoo.com/bw/. "Distributing Smart News Releases on Yahoo! Finance allows our members to reach a huge online audience with their own multimedia photos and logos," said Cathy Baron baron Title of nobility, ranking in modern times immediately below a viscount or a count (in countries without viscounts). The wife of a baron is a baroness. Originally, in the early Middle Ages, the term designated a tenant of whatever rank who held a tenure of barony Tamraz, Business Wire's chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "The Smart News Release should be an integral part of any marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales program." "We're pleased to expand our relationship with Business Wire," said Katie Jacobs Stanton, senior producer, Yahoo! Finance. "Providing consumers with press releases that include multimedia photos and logos not only enhance the user experience, but help companies market their products and services more effectively." Included in the next phase of the launch, Yahoo! Finance visitors will be able to access downloadable multimedia via a direct link to Business Wire's Web site (www.businesswire.com). Business Wire members will have the option of providing up to two additional links of featured URLs in a "Smart News Release Box" in each press release. A range of standard link options, e.g. "Go to company's website," or "Visit Press Room," also will be available. Members receive distribution on Yahoo! Finance in addition to Business Wire's own website, where it is distributed to over 6,000 dot com dot com - com newsrooms via Newstream (www.newstream.com). Both sites are heavily accessed by consumers, media, and financial professionals. ABOUT BUSINESS WIRE: Founded in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive, Business Wire has network access to more than 60 international and national newswires, financial information providers, and web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa. With content from more than 34,000 organizations, including major U.S. corporations, Fortune 1000 and NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on companies, Business Wire remains the one of the fastest growing and largest independent commercial newswires in the world. The company electronically disseminates full-text news releases simultaneously to the news media, the Internet, online services and databases, and the global investment community. Business Wire has 26 U.S. offices, Frankfurt, London and Brussels offices, and reciprocal Bilateral; two-sided; mutual; interchanged. Reciprocal obligations are duties owed by one individual to another and vice versa. A reciprocal contract is one in which the parties enter into mutual agreements. offices worldwide. Yahoo! and the Yahoo! logo are trademarks or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. (a) Yahoo! Finance is a collection of URLs defined by Yahoo!, and the Finance Category is defined by Yahoo!. Source: Media Metrix, Custom Category Report, September 2001 Note: Logos are available at URLs: http://www.businesswire.com/cgi-bin/photo.cgi?pw.120501/bb11 http://www.businesswire.com/cgi-bin/photo.cgi?pw.120501/bb11a |
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