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Business Wire Expands Industry-Leading Global News Agency Alliance by Reaching an Agreement With PRLine Italy, Milan-Based Market Leader.


Business/Photo Editors

NOTE TO MEDIA: Multimedia assets available

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 1, 2002

Business Wire -- at the hub of the world's largest network of news agencies and information providers -- announced today an agreement with Italy's largest commercial news service, PRLine Italy, expanding its penetration of key media, the financial community, and major business portals in Europe's fourth largest economy.

PRLine Italy, part of The CompanyNews Group, is the leading distributor of news releases from Italian-listed companies, counting some 100 quoted companies as clients. Based in Milan, PRLine Italy was jointly developed with Italy's prestigious financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 company Euromobiliare Sim, a member of the Credem Group.

PRLine Italy's comprehensive distribution network includes leading financial and business web sites and portals (e.g. Yahoo! Finanza, KatawebFinanza, Tiscali, Il Nuovo, Wall Street Italia, Finanza online, Mia Economica), key media and financial information providers (e.g. ANSA ANSA - Advanced Network Systems Architecture , Sole24ore, Reuters, Bloomberg), online trading Online Trading

Making trades via the Internet.

Notes:
The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online.
 sites and platforms (e.g. Xelion, MFSat, Investnet/RealTick, Epta Trading), and real-time information services See Information Systems.  (e.g. Factiva, Dialog).

"We will be integrating PRLine Italy's network in all our European regional and global circuits," said Lorry Lokey, Business Wire's chief executive officer, in making the announcement. "As a member of the influential G-7 Group, Italy is one of the world's elite economic powers. Business Wire is proud to be affiliated with the industry leader in this important market."

"We're very pleased to be expanding our successful relationship with Business Wire, the world's leading commercial news network," noted Nicolas Raynier, managing director of The CompanyNews Group. "We're anxious to build upon our strong partnership and introduce Business Wire's world-class services to Italian-listed companies seeking to reach a global audience."

The agreement goes into effect October 1. An Italian-summary translation automatically will be included with each distribution. Clients have the option of ordering a full-text translation.

Business Wire utilizes CompanyNews for its distribution in France. A venture between the international news agency Agence France-Presse Agence France-Presse (AFP)

French cooperative news agency. Based in Paris, it has roots in the Bureau Havas, created in 1832, which in 1835 became the Agence Havas, the world's first true news agency.
 and L'Agefi, a leading economic publisher, CompanyNews is the only commercial news service that has access to the authoritative AFP (1) (AppleTalk Filing Protocol) The file sharing protocol used in an AppleTalk network. In order for non-Apple networks to access data in an AppleShare server, their protocols must translate into the AFP language. See file sharing protocol.  media network in France.

Business Wire's expansive global media and investor relations Investor relations

The process by which the corporation communicates with its investors.
 networks include distribution relationships with leading news services in virtually every market, including Europe (e.g. Press Association, Interfax, Belga, vwd), Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  (e.g. Notimex, Agencia Estado, DyN), the Middle East (e.g. FANA, Itim), Asia Pacific (e.g. AsiaWire, Jiji Press), and Africa (e.g. ITWeb, SAPA SAPA South African Press Association
SAPA Società in Accomandita Per Azioni (Italy)
SAPA Society of Army Physician Assistants
SAPA Saint Paul's Church National Historic Site (US National Park Service) 
).

In total, Business Wire works with some 60 international and national news agencies, information providers and web-based news services to offer clients the most comprehensive distribution network in the commercial news industry.

ABOUT BUSINESS WIRE:

Business Wire was founded in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  executive.

Business Wire's multi-channel delivery network provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decisions-makers, and consumers.

The company electronically disseminates some 1,000 full-text releases daily to the news media, the Internet, online services and databases, and the global investment community.

Business Wire has 26 offices, plus Frankfurt, London and Brussels offices, and reciprocal offices worldwide.

Note: A Photo is available at URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
:

http://www.businesswire.com/cgi-bin/photo.cgi?pw.100102/bb7

http://www.businesswire.com/cgi-bin/photo.cgi?pw.100102/bb7a

http://www.businesswire.com/cgi-bin/photo.cgi?pw.100102/bb7b
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUIT
Date:Oct 1, 2002
Words:559
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